“I like showing followers what’s avail-


able in the store, and I really ramp up my merchandise posting for major holidays,” explains the entrepreneur. Here are some examples of how


Huetter makes merchandise the main story on @bellflowerflorist: 


DANCE RECITAL SEASON “Cue the glitter and ballet slippers” post promoting adorable keepsakes and presentation bouquets via static images.





FATHER’S DAY Simple, straightforward swipe-able carousel of snack baskets, joke mugs, funny signs and more.





MOTHER’S DAY Slow- moving video titled “Mom deserves all the pretty things” gliding slowly shelf to shelf through curated displays.





HOLIDAYS Before-and-after reel of a tree going from bare to full that spotlights ornaments for sale.





HOME & GARDEN Reel highlighting cute merch with catchy music captioned “You stopped in for flowers ... and left wanting to redecorate your whole house.”


Customers can’t buy what they don’t


know you sell. By regularly showcasing merchandise through social media and Google Business Profile posts, florists can transform digital channels from branding tools into virtual display cases that drive real-world traffic and sales.


Jennifer Sperry is a contributing writer for Floral Management who focuses on lifestyles, florals and interiors.


The magazine of the Society of American Florists (SAF) 9


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