in the room will feel how ineffective it is, and they’ll be sure to skip your next session. So, either set up for success—or don’t bother.


 You’re Not Done Until You Decide You’ve all been in this situation; it’s the end of a brainstorming session, you’ve created a long list of ideas, and someone volunteers to type up and distribute the list. And… that’s the end. Tere’s no action, or at least not that anyone is aware of. It’s demotivating to spend time and energy generating ideas and then feel they went nowhere. So, plan time for, and require the group to do some prioritizing of ideas during the session. Spend at least an equal amount of time on converging as you do on diverging. Yes, you read that right.


If you generate ideas for an hour, also spend an hour on selecting, clarifying, and refining ideas at the back end.


If you leave the meeting with a huge list of potential ideas, that’s not success. You want to leave the meeting with a short list of clear ideas, and a plan for action on each of them.


Susan Robertson empowers individuals, teams, and organizations to more nimbly adapt to change, by transforming thinking from “why we can’t” to “how might we?” She is a creative thinking expert with over 20 years of experience speaking and coaching in Fortune 500 companies. As an instructor on applied creativity at Harvard, Susan brings a scientific foundation to enhancing human creativity. To learn more, please go to: SusanRobertsonSpeaker.com.


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James Jenkins Highland Sod Farms, Inc. 1377 Hutcherson Lane, PO Box 2051 Elizabethtown, KY 42701 270-769-1005 highlandsod@gmail.com


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Shane Way Wayside Sod


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Heather M Boyd Boyd and Son Inc. 4800 SW 250th ST Newberry, FL 32669 352-472-2616 boydandsonsod@doublebsouthern.com


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902-628-6402 islandgrownsod@eastlink.ca


Marcus Rogers Turfco Australia 270 Princes Highway Jaspers Brush, NSW 2535 Australia marcus.rogers@turfco.com.au


Jack Karlin Turfgrass Water Conservation Alliance 1581 NW Terracegreen Pl Corvallis, OR 97330 503-803-6168 jack.karlin@tgwca.org


Kevin Joyce King Ranch Turfgrass 106 N Dennis Street Wharton, Texas 77488 713-287-2700 kjoyce@krturfgrass.com


Wang Xin Shanghai New Meinong Turf Engineering C. Ltd Room 603, No.637 Pudong Ave. Pudong New Area, Shanghai Shanghai, 200120, China agpexfeed@yahoo.com


TPI Turf News November/December 2024


117


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