— such as how long they’ve been on-site or when they’re going to be out. It’s been exciting to have that kind of visibility with 4,000 employees.” For customers, Barnes says this is becoming the expectation. “If Domino’s can tell you exactly how far along your pizza is in their order process — or when it’s on route to your house, then we want to be able to do that too,” Barnes says. “Technology is only going to continue to enhance expecta- tions and we are committed to keeping up.”
CONNECTING WITH CLIENTS Technology can also help provide customers with the best possible experience. For Oasis Turf & Tree, this has included the use of Captivated, a system that allows the team to communicate via text with clients directly from the computer. “We text our customers to let them know when we’re coming out for service, but it also gives them the opportunity to text us if they have pictures of things that they’re seeing in the yard,” explains Adam Zellner, vice president of sales for Oasis. “This improves the overall customer experience as they’re able to get a quick response to their questions.” Reindl says it’s all about making the “customer experience as smooth and easy as possible.” He says that tech- nology can be an excellent way to help clients feel that they have easy and frequent access to the company. Neave is also using technology to better connect with clients and even enhance the overall sales process from selling a prospective job all the way through completing it. A huge piece of that has been the use of 3D design renderings to show clients what their finished project will look like. Neave says this has been instrumental in sales and they use it for large outdoor living spaces and pool projects.
“Most people just can’t visualize the finished space in 2D,” he says. “In our region, almost all properties are hilly and seeing elevation changes in 2D is really difficult to visualize if you aren’t used to reading drawings. In that way, 3D has been a game-changer for us.” Neave says that the company also
offers virtual reality (VR) technology to actually walk clients through a design. VR can use computer-generated simu- lation to bring a 3D rendering to life and allow the client to “walk around” their
space while wearing a headset. While the company has access to this technology and has used it in the past, the fact that it frequently makes clients somewhat nauseated by moving around in the inter- active environment has kept them from using it more frequently.
“I’m among those who get a ‘sea-sick
type of feeling’ from using VR, so we don’t utilize it too often,” Neave says. “The 3D renderings are usually enough to give that wow factor and a better understand- ing of what the finished project will look like.”
TECHNOLOGY AND OUR FUTURE There’s no question that as we move forward, technology will only continue to evolve — and there will be even more opportunities to jump on board. These tools are becoming increasingly innovative, making them easier to incorporate with less of a learning curve. While change always has the potential to be intimidating, it’s also important that as an industry, we continue to evolve and remain relevant. As we move full speed into the future, it’s safe to say that introducing new technology will become increasingly expected by customers and team members alike. TLP
Photo: Oasis Turf & Tree
My mantra is an ounce of prevention will save a whole tree.
Ramon Reyes champions the trees, landscapes and property investments of the customers in his care. And he’s one of the many reasons we’ve become the premier scientifi c tree and shrub care company in the world.
877-BARTLETT |
bartlett.com
RAMON REYES Arborist and
EVERY TREE NEEDS A CHAMPION. Bartlett Champion National Association of Landscape Professionals 29
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