WELCOME Winter 2018/19 EXPERT OPINION
Welcome to the Winter issue of Inspired Momentum!
h
appy New Year! Did you gracefully exit 2018, or did you skid across the finish line with
a few marketing projects uncompleted? If so, give us a call and we’ll help you get them fast-tracked right here, right now, at the beginning of the year! Here at Modern Litho, we’re very
excited to watch where marketing and print will take us in 2019, and we’ve got a few marketing campaigns of our own that will knock your socks off! With the continued rise of direct mail, we knew it would be important to bring you a quick-view summary of the 2019 USPS promotions. These promotions and incentives are designed to bolster your use of Marketing Mail, First-Class Mail, BRM, CRM, and Share Mail. Check out page 16 for the calendar and descriptions of each promotion. We’re fairly certain you
would have to be living under a rock to not have heard the name Seth Godin. Perhaps you’re a long-time fan from Seth’s Purple Cow days when he turned the marketing world upside down and made us all seek
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Darrell Moore President
to “be remarkable.” Or it could be that you read one of his other 17 (yes, 17!) international best sellers and, like us, you wondered how one person could bring so much brilliant insight to brands both big and small. We’re here to tell you that he has added another best seller to his list, titled This Is Marketing. We were fortunate to be given the opportunity to interview Seth for our cover story. Were we nervous? Yes! In past issues, we’ve referred to Joe Pulizzi as the Godfather of Marketing, but 19 international best sellers puts Seth somewhere in the stratosphere of marketing, and we’re not sure anyone else will ever get there. We hope you find several useful takeaways from our story and register to win a copy of Seth’s newest book. Our other giveaways include the newest Pantone products featuring the 2019 Color of the Year, Living Coral, and
Amazon.com Gift Cards in celebration of Amazon publishing their first-ever printed catalog. Register for all our great giveaways at:
modernlitho.com/Winter 2019Register.
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Read insights from the following contributors in this issue:
01
Seth Godin
The author of 19 international best sellers and the most popular marketing blog in the world graciously answered our call for a cover story interview. (Page 6)
Nancy Nessel
One of the premier marketing experts on Generation Z, Nancy has been hired to educate,
advise, and present on Generation Z to clients and press throughout the United States. (Page 14)
Trish Witkowski The
foldfactory.com owner and 60-second
Super-cool Fold of the Week author offers two unusual direct mail formats to consider. (Page 5)
linkedin.com/company/modern-litho
Inspired Momentum is printed on 80 lb. Endurance Velvet Cover and 80 lb. Sterling Ultra Matte Book.
01 Welcome Letter from the VP of Corporate
Strategy, plus a selection of the key contributors writing in this issue.
02 Insights
Ideas, opinions, news, and trends. 06 Cover Story
Interview with Seth Godin, author of his 19th best seller, This Is Marketing.
10 Brands We Love A review of Amazon’s first-ever printed toy catalog!
12 Marketing to Gen Z In 2020, Gen Z will represent 40 percent of US consumers.
Their unprecedented behaviors could redefine marketing.
16 2019 USPS Promotions Check out our summary of the 2019 USPS promotions designed to incentivize your use of Marketing Mail, First- Class Mail, BRM, CRM, and Share Mail.
Executive Editor Cindy Woods,
cmoteam.com
Contributing Writers Tim Sweeney Stephanie Walden Trish Witkowski
Design: Diann Durham ©2019 All Rights Reserved
Printed and distributed by Modern Litho
www.modernlitho.com
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