Modern Litho 6009 Stertzer Road Jefferson City, MO 65101


Generation Z will account


for


40% of all consumers


by 2020.


Today’s top forms


top


pllatfp tforms for marketers to reach Gen Z:


G7© Master Qualified Commercial Printing Specialty Magazines & Publications Digital Print Solutions


Web-to-Print Client Portals


Wide Format & Display Graphics Full Service Bindery & Finishing Complete Mailing Services Fulfillment & Distribution Creative Services Digital Media Services


Ph: 800.456.5867 modernlitho.com


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Born 1994 and later, Gen Z is the first true generation of


“social natives.” 88% 40%


say a


of brands use social media for marketing purposes to Generation Z.


link posted by a brand or company they follow drove their purchase.


Generation Z’ers report that


57% have purchased a


product they saw because of a social media influencer or celebrity.


Facebook [61%] and


Instagram [47%] are the most popular platforms on which to find new products.


Sources: Fast Company and Hill Holliday (hhcc.com)


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