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Winter 2018/19


SPOTLIGHT 2019 USPS Mailing and Promotions


Calendar and Descriptions Ask us how you can save on eligible Marketing Mail, First-Class Mail, BRM, CRM, and Share Mail in 2019!


Tactile, Sensory, and Interactive Mailpiece Engagement Promotion Encourages mailers to enhance customer engagement with the mail through the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


Emerging and Advanced Technology Promotion Encourages mailers to incorporate emerging technologies such as AR, VR/MR, NFC, Video in Print, multichannel mail integration with Addressable TV, or digital assistants into their direct mailpieces. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


2019 USPS Mailing Promotions Calendar First-Class Mail


Marketing Mail and First-Class Mail


December 2018 January 2019


February 2019 March 2019 April 2019 May 2019 June 2019 July 2019


August 2019


September 2019 October 2019


November 2019 December 2019


Registration Jan 15 - Aug 31


Registration Feb 15 - Mar 31


Earned Value


Promo Period (3 months)


April 1 - June 30


Personalized Registration May 15 - Dec 31


Personalized Color


Transpromo


Promo Period (6 months)


July 1 - Dec 31


Emerging & Advanced Technology


Promo Period (6 months)


Mar 1 - Aug 31


Registration July 15 - Dec 31


Registration July 15 - Nov 30


Informed Delivery


Promo Period (3 months)


Sept 1 - Nov 30


Mobile Shopping


Promo Period (5 months)


Aug 1 - Dec 31


Earned Value Reply Mail Promotion Encourages mailers to continue to distribute Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards by providing them with a financial benefit when their customers put those pieces back in the mail. New participants will earn a 3 cent credit per counted reply piece between April-June of 2019. Repeat participants must meet a threshold equating to 95% of the volumes counted during the same period in 2018 to earn the 3 cent per piece credit. Credits may be applied to postage for First-Class mail presort and automation cards, letters and flats and Marketing Mail letters and flats, and must be used by December 31, 2019.


Marketing Mail


Registration Dec 15, 2018 - July 31


Tactile, Sensory & Interactive Engagement Promo Period (6 months)


Feb 1 - July 31


Personalized Color Transpromo Promotion Enhances the value of First-Class Mail by encouraging mailers of bills and statements to incorporate color messaging in order to foster a better connection and response from their customers. First-Class Mail presort and automation letters—bills and statements only— that meet the dynamic print and personalization requirements will be eligible for an upfront 2% postage discount during the promotion period. First-time participants must meet only the dynamic color print requirements.


Mobile Shopping Promotion Encourages mailers to integrate their direct mail pieces with mobile technologies that facilitate a convenient online shopping experience for consumers during the holiday season. There are many new mobile barcode formats that can be leveraged to qualify for this promotion, in addition to the use of Payment QRs to facilitate a seamless shopping/purchase experience. Regular and nonprofit Marketing Mail letters and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion period.


NEW! Informed Delivery Promotion Encourages mailers to adopt use of the USPS’s new omnichannel tool, Informed Delivery. Participants may create Informed Delivery campaigns through the Portal or submit elements through their eDoc submission. Regular and nonprofit Marketing Mail letters and flats, and First-Class Mail presort or automation letters, cards, and flats that meet the promotion requirements will be eligible for an upfront 2% postage discount during the promotion. 


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