INSIGHTS THAT’S FOLD-TASTIC » THE STACKED TULIP


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She


is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-second Super-Cool Fold of the Week. Check out our three super-cool folds below, and request the dielines directly from us!


The Stacked Tulip is a standout format with


a spectacular, vertical presentation. Pull up, and the long, dramatic reveal is achieved by adding diagonal folds across selected panels, which forces the panels to collapse inward. When opened, the sections reveal in a flowerlike manner.


Winter 2018


05


THE MIURA ORI


The Miura Ori is quite possibly one of the most fascinating specialty folds on the planet. This compact format opens into a


large poster spread in one smooth motion. The angled folds create a herringbone pattern that is truly stunning.


THE COUPON MAILER


The Coupon Mailer is a clever format, great for promotions


and special offers. The simple format is conveniently designed with perforated, tear-out coupons and can be sent through the mail with or without the protection of an envelope.


The Stacked Tulip is 13.75" by 27.5" unfolded and finishes to a 4.875" by 4.875" square format. If used for mail, a square envelope is recommended and will require additional postage for hand sorting.


Scan this code with your mobile device to watch it unfold!


The Miura Ori is 18" by 26" unfolded and finishes to a 10.25" by 3.25" rectangular format. This folded poster format is not self-mailing and would require a poly bag or envelope, mailing as a USPS flat.


Scan this code with your mobile device to watch it unfold!


The Coupon Mailer is 15" by 7.125" unfolded and finishes to a 7.125" by 5.25" rectangular shape. This can be mailed without the protection of an envelope; however, it must be designed with USPS FSM specifications in mind.


Scan this code with your mobile device to watch it unfold!


Modern Litho specializes in direct mail and direct marketing campaigns


and formats. For more information, contact us at 800-456-5867 or visit our website.


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