WELCOME


Welcome to the Winter issue of Inspired Momentum!


From Modern Litho to all our wonderful clients and colleagues, Happy New Year!


A


pause….a reflection….and an introduction.


It’s not often we do any of the above, but it seems like an appropriate time to do all three.


Last year marked Modern Litho’s 80th anniversary. That’s a monumental milestone for a business in any industry, but seemingly even more so in ours. We’re grateful, to say the least…and honored. To have so many great clients across the United States who choose to work with us is truly a blessing and something we never take for granted.


Please meet Shelbi Ballage. Shelbi was recently promoted to Director of Quality Assurance. She has been part of our team for over eight years, first in customer service, then as a pioneer in our production


planning department. She has distinguished herself as a bright and energetic professional with extensive knowledge and is now working every day to ensure we deliver an excellent product. We are thrilled to have her on our team and subsequently, yours as well.


Follow us online


If you are a regular reader of Inspired Momentum, you probably recognize Jeff Davidson. Jeff serves as Vice President of Corporate Strategy and is highly involved in many aspects of our business


including merger and acquisition activity. As of the first of the year, Jeff has joined our ownership group as the fourth member also active on our executive management team. Several years ago he was recognized by Printing Impressions making their distinguished list of “20 under 40” and we are proud of his achievements.


The print industry is abuzz with what’s in store for 2018. We’re looking ahead and staying focused on you. I invite you to read our recap and personal note from the ownership group in the centerspread. Best wishes for a prosperous New Year!


Stephanie Walden


Darrell Moore President


What do Mary Kay Cosmetics, Harley-Davidson, and Patagonia have in common? A celebration of milestone anniversaries this year. Read about these iconic brands and their marketing. (Page 12)


Peter Krainik


Pete Krainik, Founder of The CMO Club, shares his thoughts on the importance of surrounding yourself with marketing peers to solve problems and inspire growth. (Page 6)


Winter 2018 EXPERT OPINION


Read insights from the following contributors in this issue:


01


Emily Drewry Emily has a full-time position with Forbes as


Social Content Manager, but she finds time to work with entrepreneurs and start-ups who need help “starting up” their social presence. (Page 10)


facebook.com/modernlitho


@modernlitho


linkedin.com/company/modern-litho Inspired Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Sterling Ultra Matte Book.


01 Welcome Letter from the President, plus a


selection of the key contributors writing in this issue.


02 Insights Ideas, opinions, news, and trends.


06 Cover Story Founder of The CMO Club Peter


Krainik shares insight on the value of membership in a marketing peer group.


10 Feature Guest writer Emily Drewry advises us, as she does her clients,


on what to be thinking and doing as you initiate your social media presence and create a strategy.


12 Feature Stephanie Walden reminds us of how challenging it can be


for a brand to stand the test of time with their marketing as she digs into three household names we all know and love.


16 Pantone’s 2018 Color of the Year 


impression of Ultra Violet?


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Tim Sweeney Kristen Matthews Stephanie Walden


Design: Diann Durham ©2018 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com

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