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Keep in mind that paper is a sustainable and renewable resource. All of the paper Modern Litho purchases is sourced from managed forests where new plantings outpace harvested trees by a significant multiple.


Postage Rates. The U.S. Postal Service announced a rate increase effective January 21, 2018 that reflects an approximate 2% increase across all mailing services and about twice that for shipping services.


Industry Trends. According to Idealliance, printing industry sales (all sources) increased 1.1% during the first half of 2017 and should have finished the year with at least that much growth. Sales now total $84.4 billion, up 8.8% from the 2011 low, but still down 14.5% from the pre-Great Recession high.


Direct mail’s place in the marketing mix continues to evolve as more marketers are adding it to their array of integrated strategies. Engagement is growing as mail box clutter declines and ROI remains strong when delivered to a well targeted audience. Relevance is key to success.


Print editions of niche catalogs and magazines are growing segments and a preferred channel for reaching all generational demographics….including millennials. The tactile and tangibility of the print piece brings inherent value resulting in increased viewing, readership, shelf life and response. We produced and mailed a record number of catalogs in 2017 and would guess you received many this holiday season.


The number of printing companies will continue to decrease. Those who have chosen not (or been unable) to reinvest in technology, modernized equipment, efficient workflows and a strong workforce are not surviving. Of equal importance is the ability and mindset to react nimbly and bring extra value, new products and additional services to the marketplace. Sometimes, it’s not so much about serving the customer, but rather about serving the customer’s customer.

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