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06


Winter 2016


COVER STORY


FROM THE MINDS OF YOUNG MILLENNIAL MARKETERS


Interviews by Tim Sweeney


What was the “new thing” in marketing just 18 months ago can be laughably outdated today. For twenty-somethings, that means what they studied in college only a few short years ago may now be passé. And if millennials are scurrying to keep pace, what about the rest of us? We sat down with three millennial marketers and asked them what’s old news, new news, and coming ‘round the bend.


OUR MILLENNIAL MARKETERS


Jay Acunzo, 29 VP, Platform at NextView Ventures, which invests in Internet and mobile-oriented companies. Host and producer of Traction, a narrative podcast about “awesome entrepreneurs.” Formerly the head of content production and blogging at HubSpot as well as digital media strategist/social media specialist at Google.


Deanna Lazzaroni, 28 Leads a marketing team at Zenefits in Silicon Valley, overseeing content marketing and community programs. Former Manager, Global Content Marketing & Social Media Strategy at LinkedIn; previously at The Coca-Cola Company, BBDO, and Ogilvy. Recognized as a Forbes magazine “30 Under 30” professional in marketing and advertising in 2015.


Caroline Student, 25 Digital marketing manager for Great Eastern Energy. Focuses on improving the online user experience through web design, development, SEO strategies, and user engagement. Former Marketing and Project Manager for Madison Avenue Worldwide, a boutique agency in Wisconsin.


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