Winter 2016


13 MEET OUR PANEL OF EDUCATORS


Q: Compared with three years ago, is there one particular topic you are taking a “deeper dive” into with your students either because of the changing marketing landscape, or in response to their requests to broaden their knowledge of the topic?


LALIN ANIK Darden School of Business – University of Virginia


A: Digital marketing management and strategy is high up on the list. Questions around how to manage content over social media, how to think about email, mobile and social marketing are core to marketing education today.


DR. V. KUMAR J. Mack Robinson College of Business – Georgia State University


A:    customers, engaging employees and engaging other key stakeholders (a multi-dimensional perspective).


MICHAEL BRADY College of Business – Florida State University


A:  say this topic has come up through requests from the many companies who are looking for talent that can manage the data and extract relevant information from it. The second is digital or social media marketing. This topic comes from the students themselves and has to do with their interest in social media and its connection to business.


ROBIN COULTER School of Business – University of Connecticut


A:   and tools to develop effective digital marketing strategies in pursuit of long-term marketing objectives. This also offers an analytical approach to decision-making. Topics include demand estimation, segmentation, forecasting sales, customer lifetime value assessment, and web/social analytics.


DOMINIQUE HANSSENS School of Management – UCLA Anderson


A: The study of customer lifetime value, and its aggregate, customer equity. As customer relationships become more important in the digital age, marketing focus is shifting toward nurturing that relationship for long-term value creation, as contrasted with the traditional focus on a single purchase transaction.


MARTIN MALONEY School of Professional Studies – New York University


A: The changes and choices in media have accelerated greatly in the past three years. There has been equal change in the   media–audience match. Given the $300 billion we spend in measured media each year, it is a huge responsibility.


CHARLOTTE H. MASON Terry College of Business – University of Georgia


A: Digital marketing. This includes understanding the role that  strategy, online communities, web ads, web analytics, how to  more.


JEANNETTE MONACO School of Professional Studies – New York University


A:   family businesses and want to grow them through innovation and  concept and a passion to create their own entrepreneurial    business plan including industry/market analysis, operations, 


RON JACOBS Continuing and Professional Education – DePaul University


A: How to unlock and track the behavior around “customer  purchasing products in new and changing ways, and they  what is searched for, and how, at each step of the journey, as well as how it differs in B-to-C vs B-to-B. This is a huge area of knowledge for data-driven marketing, and cracking this code has implications for all marketing in the future.


SHAUNA JENNINGS Project Manager, Regional Marketing and Workshops – The Home Depot


A: There is an emphasis being placed on analytics and data in   campaigns; and interpreting and understanding the data and analytics from those.


SCOTT STIMPFEL School of Professional Studies – New York University


A:  helping students to understand the importance of telling a brand     


WENDY STAHL School of Professional Studies – New York University


A: The impact of social and mobile platforms on marketing tactics. The social and mobile empowered consumers use these tools for a   as a standard part of their marketing toolkit and will be the ones to 


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