2016 Salary and Title Trends for Marketers and Creatives:
Source: The Creative Group™ 2016 Salary Guide for Creative and Marketing Professionals The Creative Group survey of more than 400 advertising and marketing executives in the United States.
Creativegroup.com
National Average Projected Salary Ranges for 2016:
Interactive Creative Director $104K - $193K
User Experience (UX) Specialist $86K - $132K
User Interface (UI) Developer $87K - $132K
Infographics Designer $58K - $83K
Video Producer $65K - $95K
Multimedia Designer $61K - $91K
Mobile Developer $95K - $140K
Content Strategist $78K - $109K
National Average
Magazine/Publication Printing and Mailing
Direct Mail and Variable Data Marketing Collateral Interactive Print
Augmented Reality and Custom Apps Digital Publishing
Personalized Client Web Portals Wide Format Imaging/Signage Distribution and Fulfillment
Ph: 800.456.5867
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Modern Litho 6009 Stertzer Road Jefferson City, MO 65101
Starting Salaries (varies by city/state, corporate/agency):
Graphic Designer (1- 3 years exp) $38,750 - $56,750 Production Coordinator $43,000 - $57,250 Web Designer (1-5 years exp) $55,000 - $85,000 Copywriter (1- 3 years exp) $42,750 - $60,000 Blogger $45,000 - $67,250 Content Marketing Manager $68,000 - $94,500
Emerging Roles in the Creative World:
Creative Technologist Technology-focused and understands the creative process. Is good at prototyping early, facilitating prototype testing, and implementing changes. Responsible for building mobile and digital experiences.
Customer Experience Designer Responsible for creating satisfying or compelling experiences for users of a product and reshaping customer experiences to maximize conversions. Has an expert understanding of touchpoints across the entire customer journey.
Marketing Automation Manager Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies tactics for improvement. Is comfortable with customer relationship management (CRM) software and possess web development and digital design skills (HTML at a minimum).
2016 Salary Guide for Creative and Marketing Professionals TODAY! Visit
creativegroup.com or
roberthalf.com/creativegroup/ 2016-salary-center
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