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2016 Salary and Title Trends for Marketers and Creatives:


Source: The Creative Group™ 2016 Salary Guide for Creative and Marketing Professionals The Creative Group survey of more than 400 advertising and marketing executives in the United States. Creativegroup.com


National Average Projected Salary Ranges for 2016:


Interactive Creative Director $104K - $193K


User Experience (UX) Specialist $86K - $132K


User Interface (UI) Developer $87K - $132K


Infographics Designer $58K - $83K


Video Producer $65K - $95K


Multimedia Designer $61K - $91K


Mobile Developer $95K - $140K


Content Strategist $78K - $109K


National Average


Magazine/Publication Printing and Mailing


Direct Mail and Variable Data Marketing Collateral Interactive Print


Augmented Reality and Custom Apps Digital Publishing


Personalized Client Web Portals Wide Format Imaging/Signage Distribution and Fulfillment


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Starting Salaries (varies by city/state, corporate/agency):


Graphic Designer (1- 3 years exp) $38,750 - $56,750 Production Coordinator $43,000 - $57,250 Web Designer (1-5 years exp) $55,000 - $85,000 Copywriter (1- 3 years exp) $42,750 - $60,000 Blogger $45,000 - $67,250 Content Marketing Manager $68,000 - $94,500


Emerging Roles in the Creative World:


Creative Technologist Technology-focused and understands the creative process. Is good at prototyping early, facilitating prototype testing, and implementing changes. Responsible for building mobile and digital experiences.


Customer Experience Designer Responsible for creating satisfying or compelling experiences for users of a product and reshaping customer experiences to maximize conversions. Has an expert understanding of touchpoints across the entire customer journey.


Marketing Automation Manager Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing and lead scoring; and identifies tactics for improvement. Is comfortable with customer relationship management (CRM) software and possess web development and digital design skills (HTML at a minimum).


2016 Salary Guide for Creative and Marketing Professionals TODAY! Visit creativegroup.com or roberthalf.com/creativegroup/ 2016-salary-center


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