06


Q3 • 2023


COVER STORY


FACEBOOK MARKETING A Q&A with Mari Smith


By Tim Sweeney


Class is in session as the Queen of Facebook Marketing explains how to target your audience, the best-performing content types, what metrics to rely on, how to deal with those pesky algorithms, and much more.


“t


he key to Facebook marketing is to really understand your audience deeply, craft compelling offers, refine


your ad copy, and ensure the targeting is on point by testing what performs well.” That’s the advice of Facebook marketing


expert Mari Smith, and she knows of what she speaks. Smith travels the country and the globe sharing her acquired wisdom on social media marketing. Her expertise on the world’s biggest social platform has earned her the moniker the Queen of Facebook Marketing. Co-author of Facebook Marketing: An Hour a Day and author of The New Relationship Marketing, Smith also created the report Top Five Facebook (& Instagram) Marketing Challenges with Solutions based on a survey she conducted with 2,000 of her email subscribers. In case you thought Facebook was just for your mom and dad, Smith is quick to point out


“Facebook is still the king of all social networking platforms and is a solidly viable marketing channel.”


that Facebook still offers the most sophisticated ad targeting parameters due to the inordinate amount of data the company gathers from its users. There’s also this: Facebook reached 2 billion daily active users worldwide at the end of 2022 and had 2.9 billion monthly active users in March 2023. Meta Platforms, Inc.— Facebook’s parent company, consisting of Facebook, Instagram, and WhatsApp—reached a new milestone in Q1 2023, with 3 billion people using at least one of its apps each day. What does all that mean? “Facebook is still the king of all social


networking platforms and is a solidly viable marketing channel,” Smith says.


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