And the survey said...


73%of surveyed B2B and B2C marketing


executives say their companies are using AI to help create text, images, videos, or other content.


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What types of content are marketers using GenAI to produce?


• Email Copy [44%] • Social Media Copy [42%] • Social Media Images [39%] • Website Images [36%] • SEO Content [36%] • Blog Posts [33%] • Marketing/Sales Collateral [33%]


Why AI isn’t being used: Exactly half of those not using generative AI yet say it’s because of the team training required to use it eff ectively. Meanwhile, 45% cited the cost and45% cited privacy and security concerns as obstacles.


Two-thirds of those surveyed say they use AI for brainstorming sessions, fi rst drafts, and outlines.


49%rely on AI to produce


Source: Botco.ai, The State of GenAI Chatbots in Marketing, March 2023 Methodology: Botco.AI surveyed 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from companies with 100 or more employees.


fi nal content.


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