CONTENTS AND A LETTER FROM... WELCOME Q3 • 2023 01 F06Cover Story acebook Marketing: A Q&A with Mari Smith


As we reviewed the content for this issue, we agreed it may very well be one of the most powerful issues we have published—and we based that on the usefulness and relevancy the content would bring to our readers. Starting at the beginning with our Insights section, we ran with a great suggestion for an article topic that came across our editorial desk (from a reader) several months ago: “Can you explain the different types of intellectual property that a brand or marketing person should be familiar with?” Research for a subject matter expert brought us to Alina Lee, Founding Partner, and David Bennett, Senior Associate, of Your Ad Attorney, Inc. in Atlanta, GA. Alina took our questions and gave us back thorough explanations, insight, and actionable takeaways on copyrights, publicity rights, and trademarks (page 2). In our cover story, Mari Smith, known as the Queen of Facebook


Jeff Davidson President, Modern Litho


Marketing, brings us up to speed on everything marketers should know about Facebook marketing in 2023 (page 6). From our cover story we jump directly into our feature article: “What Can Generative AI Do for You?” Arguably one of the hottest topics in the media today, our experts focus on explaining how marketers and marketing writers can find real value in using generative AI and how best to use it. Our Brands We Love column features the Pela brand. Boasting the “most sustainable phone case in the world,” Pela also has designed other sustainable products manufactured to support their mission of “Everyday Products Without Everyday Waste™.” Enter our giveaway to win a Pela digital gift card.


10Brands We Love Pela


L01Welcome 02Insights etter from the President.


12Feature Generative AI


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers David Bennett Alina Lee Tim Sweeney Trish Witkowski


Design Diann Durham Ideas, insights, expertise, and trends. Holiday folding dielines.16Spotlight


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All images, unless provided by our writers or interviewees, are used under license from Shutterstock.com. Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 80 lb. matte cover with four color process + gloss aqueous and 80 lb. matte book.

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