INSIGHTS THAT’S FOLD-TASTIC »


account and ask your friends and followers to report it for impersonating you.


STEP #11


Be ultracareful with suspicious links.


Always be very careful to check any links sent to you via DM or email that seem to come from Meta or Facebook (or even from trusted friends, as it’s possible they got hacked). Phishing is rampant these days, and the


scammers are getting cleverer by the day; it’s all too easy to fall prey to something that looks too good to be true. If in doubt, do not click!


STEP #12


BONUS STEP


Review browser extensions. Make sure to keep your web


browser up to date and remove any suspicious applications or browser add-ons or extensions.


Download your information. This setting allows you to download


everything you’ve ever posted on Facebook, and it’s a solid best practice for both your personal profile and your business Page, as you would at least own a backup off Facebook (just like you back up your website or blog). I would recommend downloading your


information a minimum of once a year, but you might choose two to four times a year depending on how much you post!


Let’s connect!


Make sure you’re following my Facebook Page to stay up to date with all things Facebook and social media marketing: facebook.com/marismith. For our fellow small-business owners, social media professionals, entrepreneurs, marketers, and agencies—if you’re not already a member, do join my Social Scoop Facebook group for tons of wonderful peer support and access to my team and me. We keep over 22,000 members up to date on the latest Facebook and social media news, platform changes, updates, tools, and tips. (You can find the group via my Facebook Page.) Watch for our full interview with Mari in the next issue of Inspired Momentum!


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


Rectangular Cross


The Rectangular Cross is the mail-friendly cousin of the Cross fold, offering the same physical characteristics of a square Cross built in a proportion that will not incur a surcharge for hand sorting. This format can carry additional light materials, such as rectangular or shaped insert cards.


This folded piece is 17.94" by 12.69" unfolded and finishes to a 6" by 4.25" rectangular format. The Rectangular Cross can be self-mailing; however, it must be designed with USPS FSM guidelines in mind.


Q2 • 2023


05


Scan this code with your mobile device to watch it unfold!


Coupon Mailer


The Coupon Mailer is a clever format that is great for promotions and special offers. The simple format is conveniently designed with perforated tear-out coupons and can be sent through the mail with or without the protection of an envelope.


This folded piece is 15" by 7.125" unfolded and finishes to a 7.125" by 5.25" rectangular shape. The Coupon Mailer can be mailed without the protection of an envelope; however, it must be designed with USPS FSM specifications in mind.


Scan this code with your mobile device to watch it unfold!


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20