CONTENTS AND A LETTER FROM... WELCOME Q2 • 2023 01


Epic seems to be our word of choice for this issue! We start with the release of the second edition of Epic Content Marketing by Joe Pulizzi and Brian Piper. The first edition was quickly deemed the gold standard on the topic of content marketing, while the second edition is already eclipsing those standards with added sections on data, AI, and Web3, to name a few. Register for our giveaways and you could win a copy of the newly released book.


06Cover Story


Jeff Davidson President, Modern Litho


Mari Smith gives us 12 action steps to secure your company’s Facebook account. When you finish reading them, you’ll be interested to know that we have an entire interview with Mari coming up in the Q3 issue of Inspired Momentum. And yes, it’s an epic interview!


Building a Marketing Team from Scratch


Our cover story features an interview with Forrest Leighton, VP of Marketing at PERSUIT. Forrest stepped into the adventure of building an entire marketing team from the ground up while concurrently putting marketing processes and plans in place.


On page 12, you’ll come to our feature story, where we interviewed experts on how best to conduct competitive research on marketing in your industry. And, finally, we round out this issue with the biggest giveaway of all—our new marketing guide: Social Media Visual Content Size Guide. Check out page 16 to preorder your own copy.


On behalf of our sales and production teams, thank you for reading and following along with Inspired Momentum. See the inside back cover for an EPIC announcement from Modern Litho that we are excited to share!


10Gadgets We Love For Writers!


L01Welcome 02Insights


P16Spotlight etter from the President. Ideas, insights, expertise, and trends.


reorder our new marketing guide: Social Media Visual Content Size Guide.


12Feature Competitive Research


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Sherry Chiger Mari Smith Tim Sweeney Trish Witkowski


Design Diann Durham


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©2023 All Rights Reserved All images, unless provided by our writers or interviewees, are used under license from Shutterstock.com.


Printed and distributed by Modern Litho www.modernlitho.com


Inspired Momentum is printed on 65 lb. uncoated cover and 100 lb. text.

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