Q2 • 2023


INSIGHTS CONTENT MARKETING »


A New Edition of the Content Marketing Bible


NEWS | REVIEWS | IDEAS | OPINION |


Epic Content Marketing, a book released in 2013 by Joe Pulizzi, is considered the gold standard on a topic Pulizzi knows inside and out. Nearly a decade later, Pulizzi, along with Brian Piper, has written a second edition with sections on data, AI, Web3, and community. Piper told us what to expect from the second edition and dished out some free advice on a few topics covered in the book.


Co-authors Joe Pulizzi and Brian Piper have released a new edition of the highly acclaimed book Epic Content Marketing. The updated version hit bookshelves on February 27, and it brings readers up to speed on all things new in the world of content marketing. How much has content marketing changed since the original version of the book became a hit a decade ago? Let’s just say that 10 years is an eternity in content marketing. Wehave social media channels in 2023


that did not even exist in 2013 (TikTok, anyone?), but that’s only the beginning. More (better) data tools offer greater insight into how your marketing is performing, brand communities and superfans hold enormous marketing power, creator networks are now a well-established tool, and your content can be leveraged and repurposed in a multitude of ways. All this and much more fill the pages of Pulizzi and Piper’s new book, officially titled Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3. ent marketing landscape has grown in big ways in the past as become a common tactic of l brand or content entrepreneur,” “We have different platforms, gies, and evolved consumer and needs. Content marketing ing its heyday now. Between the or trust and belonging and the echnology and access to data, g what consumers want from eators.”


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