INSIGHTS THAT’S FOLD-TASTIC »


attendees engage with each other and your brand. For example, you can hire a professional chef or mixologist to teach a mini class. Attendees can be given the ingredient list in advance so they can participate in real time— or the ingredients can be included in their customized and mailed welcome box. Concerts by popular musicians and even mini game shows or bingo can be a fun way to break up a multi- day program and build rapport.


Trish Witkowski specializes in creative solutions and engagement strategies for direct mail and marketing. She is also the curator of the world’s most exciting collection of folded print and direct mail samples, sharing the best of her collection on her popular e-video series, 60-Second Super-Cool Fold of the Week. Check out our two super-cool folds below, and request the dielines directly from us!


ROLL MAILER – HORIZONTAL


The Roll Mailer – Horizontal is a classic folding format characterized by tapering panels tucking into each other. This horizontal roll fold consists of four panels that roll outward to the right.


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The folded piece is 23.75" by 4" unfolded and finishes to a 6" by 4" rectangular shape. This format is composed of four panels. The Roll Mailer can be mailed without the protection of an envelope; however, it must be designed with certain specifications in mind. It must fold to the right leading edge, and two tabs will be needed to keep it closed. This format also fits into an A6 envelope.


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Fall 2020


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METRICS ARE KEY With almost half of virtual-event-


generated revenue coming from sponsors, finding ways to boost sponsor satisfaction is crucial. And keep in mind that they, too, have been thrust into this new environment and want to make it work as much as you do. Providing metrics that vendors and sponsors can take back to headquarters is key to making them happy. “Find creative ways to drive attendees to visit the partners within the platform,” Gilbert advises. “Then make sure they can properly engage with attendees, track visits, track inquiries, etc. If they get that, I have found they are good sports about the new virtual format.” 


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WRAPPED STEPPED ACCORDION


The Wrapped Stepped Accordion brilliantly marries the characteristics of the Stepped Accordion with the Wrapped Accordion. The result is a memorable format with a wrapped cover, a desirable pull-out accordion interior, and the organizational benefits of a stepped edge. This format is also mail friendly.


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The folded piece is 25" by 7" unfolded and finishes to a 7" by 5" rectangular shape. Tab depth for this format is 0.5". The Wrapped Stepped Accordion can be mailed without the protection of an envelope; however, it must follow certain design requirements and have three tabs to meet mailing requirements. This format also fits into an A7 envelope.


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