WELCOME


Please enjoy the Fall issue of Inspired Momentum


Inspired Momentum!


Fall 2020 EXPERT OPINION


Read insights from the following contributors in this issue:


01


Alicia R. Gilbert President and CEO at Jack Friday


Alicia has helped 20+ companies move in-person events to online platforms since March. Read her expert advice. (Page 2)


Vicki Strull Design Strategist, Brand Visionary


Vicki explains why packaging design could be the most important brand decision you make. (Page 12)


Tim Sweeney


Global Marketing Communications and Brand Storytelling, Salomon Sports


Greg Meeker Vice President, Sales


Follow us online facebook.com/modernlitho @modernlitho Read our case study: a behind-the-scenes


look at launching an innovative product during the pandemic. (Page 6)


linkedin.com/company/modern-litho


Inspired Momentum is printed on 65 lb. uncoated cover and 100 lb. text.


01 Welcome Letter from the VP of Sales, plus a selection of


the key contributors writing in this issue. 02 Insights


Ideas, opinions, news, and trends.


06 Cover Story Case study written by Tim Sweeney about the launch of a recyclable running shoe—during the 2020 pandemic.


10 Brands We Love Luke’s Lobster of Brooklyn, NY, featured


as a brand we love.


12 Feature Wisdom and experience from packaging design expert Vicki Strull on how to design effective product packaging.


16 Spotlight The exceptional packaging design of two


different brands.


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Kate L. Harrison


Tim Sweeney Trish Witkowski


Design: Diann Durham ©2020 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com


Since March, we have found ourselves holding our breath as each day brings new or not-so-new updates on COVID-19, CDC guidelines, hope for a vaccine, and the strain the pandemic has placed on our economy. As a nation, we know that we aren’t out of the woods yet. But we also know that as Americans, we will persevere and overcome this challenging time. We will emerge as smarter business owners, stronger families, and better neighbors and friends, and we will love and support our healthcare workers, first responders and teachers even more than before.


On behalf of our entire organization and each and every member of our team, we take this opportunity to thank you. Thank you for your continued support by trusting us to produce your printed projects during this year. We will never take you for granted, and we will always be grateful for the relationships we have built with you.


Thank you for keeping us working, for keeping our dreams alive, and for allowing us to continue our story.

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