ISI Year in Review!
The industry trade journal was redesigned to make it more visually enticing, and new content features were added.
• ELEVATED MEMBERSHIP SUPPORT
ISI EDGE Magazine – Te industry trade journal was redesigned to make it more visually enticing, and new content features were added.
• NEW PRODUCT
Te ISI mascot, Flip, came to life in various promotional products this past year! Our 6-inch, plush Flip toy was well received and sold out quickly.
Tere are tentative plans to create a 12-inch version for purchase at various events, including ISI World Recre- ational Team Championships in 2019. Flip key chains and lanyards are currently available for purchase and make ideal skater gifts and/or incentive prizes. Visit
skateisi.org/forms for more information.
• NEW WEBSITE
We launched a new, user-friendly ISI website (
skateisi.org) with a responsive design for optimal viewing. Te site features our social media cloud, an online tool that promotes member rinks through a program finder and a comprehensive resources page where members have access to various forms that can be downloaded.
While we have always strived to provide exceptional membership support, we introduced several key tools to further boost our membership services and engagement:
EZ Text – Our new, convenient customer service text feature enables members to send questions to us at the ISI office (972-525-0075) from 9 a.m. through 5 p.m. Monday through Friday (Central Standard Time). Since January, we have received over 250 texts.
ISI Field Reps – We hired ISI field representatives to serve as resources for our existing members and to educate potential members on the value of ISI programs and services: Shanley Pascal oversees Districts 5, 11-16 and 18. She can be reached at
shanley@skateisi.org or 213-458-7337. Mandy Whitacre oversees Districts 1-4 and 6-9 and can be contacted at
mandy@skateisi.org or 636-697-5343. (ISI Membership Development Coordi- nator Jane Schaber serves as a resource for District 10 and can be reached at
jane@skateisi.org.)
“Customer service at the ISI office is amazing,” said Alexis Capouellez, skating director of 1st Summit Arena & North Central Recreation Center in Ebensburg, Pa. “I’ve been active with ISI for a long time; it’s nice to call in and know whom I’m speaking with — whether it’s just a friendly voice on the other side of the phone whom I’ve never gotten to meet, or someone I’ve had the opportunity to speak with at ISI events and conferences. Over the years, I’ve had to call in for everything from member or test questions, to most recently having to completely start a new ISI club due to our previous rink closing; someone at the office is always willing to help!”
Eileen Mantell, skating director of Wonderland of Ice in Bridgeport, Conn., added, “Te ISI environment is very accessible. Any time I’ve called the office, I’ve been treated with the utmost respect. Someone always gets right back to me and my questions are answered and they go above and beyond. My first time coaching, I reached out for a manual; they didn’t have that one anymore, but they sent me something else. Tey made me feel like they were there to help.”
• EDUCATION
Our iAIM professional education program was renamed ISI University (ISIU) and there has been a renewed interest in bringing programming to various parts of the country in conjunction with our free ISI District Seminars (please see related article on page 34).
The new ISI website
(
skateisi.org) features responsive design for optimal viewing.
Part 3 of the Certified Skating Director (CSD) made its debut at the 2018 ISI conference along with a new ISIU master course schedule, which enables students to complete coursework before the conference opening so they can participate in most general
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