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ARENA PROFESSIONALS REFLECT ON INDUSTRY CHALLENGES AND GROWTH TACTICS


• Tey create camaraderie within our rink because skaters generate team points at ISI competitions.


• Tey create camaraderie with other rinks attending ISI competitions.


BENEFIT OF ISI COMPETITIONS


How do ISI-endorsed competitions benefit your facility?


Carlson:


ISI events and competitions are great to have in our building because they generally bring a large ice buy. Tese events also bring family members to the rink. I am not sorry to say, that brings money. Te SuperRink is not subsidized by the city or state. It is important for our facility to host events that bring great competition and lots of spectators to the building. ISI is great at doing both.


Kwasman:


• We host two ISI competitions annually. One is external for skaters from our rink and from rinks in our district (and beyond), and one is internal for our own skaters. We send skaters and coaches to attend ISI competitions at area rinks that support ours.


• Tese recreational competitions allow for amazing creativity, costumes and fun for all of our skaters.


• Tese recreational competitions allow for goal setting for our skaters as they set their annual calendars.


• We generate income for our ISI compe- titions with entry fees, vendors and sales at our pro shop and concessions.


14 Bugenhagen:


Our ISI competition in June is very large and it allows skaters who participate in our skating school and other skating schools in the region to attend and enjoy the opportunity to compete in a fantastic environment.


Corker/Malacrea:


It gives the opportunity for learn-to-skate kids to be exposed to show/competition atmosphere. Tey get a chance to see skaters of all ages and levels compete, too. We must provide an outlet for the skaters to demonstrate what they have learned and gauge their progress, and ISI


Carlson:


Te Schwan SuperRink is always trying to keep ahead of change in the ice sports market. Our figure skating and learn- to-skate programs continue to change and we offer programs that fit around families’ lives. Staff continues to send surveys asking what day, week or month a program should be offered. Tis helps our planning for an entire year. Another important piece to success is following through with what is offered. Programs cannot cut corners. Every program must give more than what was expected. When we do this we get almost everyone back for another ice session.


ISI EDGE SPRING 2017


• When we host regional and national ISI competitions and/or conferences, they enhance our relationship with area businesses (hotels and restaurants).


Hanson:


ISI competitions benefit our facility by offering opportunities for skaters of all ages and levels to compete — from tots to adults, and from skaters just getting started in figure skating to those who are seasoned. Te competitions offer a great way to bring the local skating community together in a friendly, competitive atmosphere to compete individually and for their skating team. It can also be used as an advertising tool for skaters and coaches coming to our facility to experience the other programming that we offer, such as synchro, theater on ice and seminars.


Hunt:


Increases participation in rink progra- mming and private lessons, which is profitable; gets skaters more deeply involved in the sport (even at lower levels); a great marketing opportunity if promoted properly on social media platforms.


PLANS FOR GROWTH


What are you doing to ensure the growth and success of your facility?


competitions are an opportunity to do just that. Tey’re also a great source of revenue for our facility.


Bologna/Fankhauser:


ISI-endorsed competitions are more inclusive and geared toward the recreational skater. Tis gives all skaters a goal and the ability to participate and experience success.


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