ONE PERSON’S SALVAGE IS ANOTHER’S
One year in, Totaled Treasure is gaining popularity among YouTube viewers as its stories provide infotainment and comic relief on auto recycling. Interview by Caryn Smith
Vince Edivan, Jonathan Morrow and Aaron Stone are the masterminds behind ARA’s Totaled Treasure, an Internet sen- sation on YouTube and Facebook. Editor Caryn Smith of Automotive Recycling
A s
C magazine talked with Vince and Aaron to get
their insights on the show’s success thus far and what the future holds.
As hosts of the show, Stone and Edivan bring the zany chemistry to Totaled Treasure.
Automotive Recyclingmagazine (AR): We are coming up on a year of production on Totaled Treasure is that right? Why don’t you tell us how Total Treasure came about. VINCE: This is a great story because there were two narratives working separately and the lynch-pin was Jon- athan Morrow, who is a lifelong friend of Aaron. So the connection is between Aaron, Jon- athan and myself and we all spent decades at the same church. So we knew each other already, and then I came to work in the industry. Industry awareness was always a topic of conversation when the ARA Executive Committee would meet. And so, it was always top of mind because my role with ARA
32 // September-October 2021
is to be out front, traveling to recycling facilities, meeting members and non-members. So I’m always thinking about how we can broaden the perspective of the auto recycling industry for people who aren’t in the industry. One day I called Jonathan and said, “Hey, I’ve got an
idea. I think I’m going to take my phone when I go to visit a recycling facility and ask their permission to go through some of their cars and see what I can find.” What I didn’t know was that Jonathan had been speaking to Aaron in their own conversations on this same idea. So all of us were conceptualizing it at the same time. AARON:One of my first jobs was working at M&M Auto Parts [Jonathan Morrow’s family-run auto recycling business] so I was aware of the industry, and my brother works in the industry. Now, I own Ultraviolet Media, a video production company. I was talking to Jonathan about the lack of visibility of the industry. It’s such an amazing industry but the average person doesn’t know what it is, what it does, or how it can help them. So I said that we ought to film the cars that come in. You are always finding crazy stuff so let’s make a treasure hunt show
Automotive Recycling
INDUSTRY MEDIA
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72
