ASSOCIATIONS IN ACTION
The Irrigation Association builds awareness Smart Irrigation Month starts soon
Each July, it’s time for irrigation professionals to boast about the benefits of effective irrigation practices, sharing informa- tion with clients and communities by recognizing Smart Irrigation Month. Te Irrigation Association, Fairfax, Virginia, promotes the event every year, encouraging professionals to show how irrigation can make a difference. Tis year’s theme is “Proud of our past. Focused on the future.” Te
Irrigation Association looks forward to celebrating the proud work the irrigation industry has done over the last several decades while also spotlighting the future of the industry and how efficient irriga- tion will continue to benefit our society through more efficient food production and sustainable landscapes. “Te Irrigation Association is so proud of supporting Smart
Irrigation Month,” says IA CEO Natasha Rankin. “As outdoor wa- ter use increases during the warmer summer months, July is the per- fect time to not only educate others about the benefits of efficient irrigation but feature the best of the best across the industry.” Te irrigation industry is constantly innovating and improving water use practices, and Smart Irrigation Month provides an op- portunity to highlight how efficient irrigation plays a crucial role in many aspects of everyday life. Tere are lots of ways for industry professionals to promote
Smart Irrigation Month. Te Irrigation Association website has plenty of resources including irrigation facts and information that contractors can share with customers. Tey can also participate in Technology Tuesday, held the first Tuesday of July. Irrigation industry professionals are encouraged to wear blue on July 5 and share a selfie or staff photo with #TechTuesday to show their sup- port. “Innovation and new ideas are prevalent throughout the in-
dustry and are constantly helping improve the products and ser- vices professionals offer,” Rankin says. “Smart Irrigation Month is a celebration of these ideas, a celebration of where we’ve come from and of where we’re going in the future.” Smart Irrigation Month is sponsored by HydroPoint. For more information and resources, check out the website at
smartirrigationmonth.org.
Share your support for Smart Irrigation Month
Smart Irrigation Month is the perfect opportunity to show what effective water use means to you as an industry professional. Take this chance to share your story and celebrate what you and your company do to promote smart irrigation practices by going to
smartirrigationmonth.org and answering a few short questions:
• How is your company promoting smart irrigation practices? • How has your company encouraged clients to use smart irrigation practices? • Who in your company is a champion of promoting smart irrigation?
Share your support and a photo of you or your team on the website. We’ll collect some of those stories to share on social media and the Irrigation & Lighting website.
42 Irrigation & Lighting Summer 2022
irrigationandlighting.org
Proud of our past.
Focused on our future.
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