KICKER
FROM THE EDITOR
Contractors can be proud of what they’ve already done to help.
The business & technology magazine for contractors
Irrigation & Lighting is published quarterly by:
8280 Willow Oaks Corporate Dr., Ste. 630 Fairfax, VA 22031-4511 Tel 703.536.7080 | Fax 703.536.7019
info@irrigationandlighting.org irrigationandlighting.org
Publisher Natasha L. Rankin, MBA, CAE
Kyle Brown The long game I
f you’ve been following our original report- ing on the Irrigation & Lighting website for the past few months, you’re up to date on the newest water use regulations coming down
for dealing with drought. While there’s still some ambiguity about how those rules will be applied and what effect they’ll have, reduced water avail- ability isn’t anything new for irrigation contractors in places like California or Texas. It’s an enormous problem and situated to only
escalate sooner rather than later. While no single irrigation professional can create a large, systemic change, it isn’t always about a big gesture. Tat’s one of the driving forces behind this
year’s Smart Irrigation Month theme of “Proud of our past. Focused on our future.” Irrigation profes- sionals have been instrumental in responsibly man- aging water use in our communities for decades as we deal with the realities of our environment no matter where we live. Contractors can be proud of what they’ve already done to help. We’re still facing issues of water shortages, but it’s notable to think of how bad it could be without professionals put- ting in the work. Looking to the future, clients in places that
aren’t just California need to really think about responsible water usage. Even where it feels like water is plentiful, it’s important to help customers understand what small steps they can take today that will make a difference later on.
Tat’s part of why I really enjoyed working with the winner of our Changing the Landscape Awards: Irrigation category. Te project he worked on, using a rebate program and a grant to replace hundreds of conventional irrigation controllers with weather-connected ones, started out not be- cause he was on a mission to make a change. In- stead, he decided in his own irrigation practice to try to help his customers get the most out of their systems, which included letting them know about available rebates for system upgrades through their local water district. One of the major reasons that the water district reached out to him to begin with was that they just kept seeing his invoices show up in the rebate programs, which led them to under- stand his drive as an irrigation professional. At the time, he couldn’t have known how much water he would be saving in his region over the next few years. He was just doing the work of helping that day’s appointment do what they could. It’s great to be able to show a customer just how
much water they’ll immediately save with a system upgrade. But irrigation professionals should also keep the long game in mind, taking one step at a time toward helping their communities manage water usage best. As a quick reminder, make sure you’re regis-
tered for the upcoming Irrigation Show and Edu- cation Week, running Dec. 5-9 in Las Vegas. Find out more about the show at
irrigationshow.org.
Look for this icon in our magazine to find additional exclusive content online!
Check out our new website,
irrigationandlighting.org, for exclusive articles and the latest industry news.
4 Irrigation & Lighting Fall 2022
Associate Publisher Trisha Klaus
Editor-in-Chief Kyle Brown 330.353.8874
kylebrown@irrigation.org
Managing Editor Anne Blankenbiller
Digital Content Editor McKenna Corson
Business Development Director Stephanie Clark 703.472.5810
stephanieclark@irrigation.org
National Sales Representative Tom Schoen 952.905.3214
tom.schoen@
bock-assoc.com
Creative Director Sean Burris
Database Coordinator Andreina Orozco-Rodriguez
Editorial Committee Alexis Bookman Perry J. Bruggeman, CIC, CLIA Bruce Moore Jr. Dawn Norris Tessa Norton Ted Rightmire Eric Santos, CAIS, CGIA, CIC, CID, CIT, CLIA, CLWM Mark Stuhlsatz, CIT, CLIA
Irrigation & Lighting is published quarterly by the Irrigation Association. The IA and Irrigation & Lighting are not responsible for content or opinions included in this publication. Reference in this publication to any specific commercial product or service is for general informational purposes only and does not constitute an endorsement or recommendation by the IA. Sub- scriptions are free to those who work in the landscape, irrigation and lighting industries; publisher reserves the right to determine qualification. Subscribe online at
irrigationandlighting.org/subscribe. Those who do not qualify can subscribe by paying the one-year subscrip- tion fee of $20 ($35/year international rate).
ISSN 2771-8263 (print) | ISSN 2771-8271 (online)
Copyright © 2022. All rights reserved. No part of this publication may be produced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the publisher.
POSTMASTER: Please send address changes to: Irrigation & Lighting, 8280 Willow Oaks Corporate Dr., Ste. 630, Fairfax, VA 22031.
irrigationandlighting.org
Photo: Nikki Avramovich
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