BUSINESS
increases employee retention and saves on the cost of re- peatedly hiring and training new people.” Ries-Jubenville says an effective training approach en-
compasses four steps:
1) Te trainer does the task while the new employee watches.
2) Te trainer does the task while the new employee helps. 3) Te trainer helps while the new employee does the task. 4) Te trainer watches while the new employee does the task.
When a company owner simply can’t find the time to
identify crew and management talent, a consulting firm can help. “A lot of companies don’t necessarily have an HR team
and not everyone in HR is a recruiter,” Brown points out. She adds that a consulting company can handle the
process from beginning to end, doing needed background checks and leveraging its experience in identifying and re- cruiting the right leadership for the company. For those companies strapped for funds, Brown points
out there are many training opportunities available on business-centered social media sites such as LinkedIn. “I always read every day,” says Brown. “Tere’s so much to learn about on-the-job development and the new tools
and technology that is out there. You don’t have to pay a lot of money.” Tere’s where the ROI comes in: Costly injuries or job
mistakes can happen for lack of someone on the front lines demonstrating true leadership. “We’ve got to invest in the people who represent us,”
says Watkins. “When we have to replace them, that costs a lot more. Training costs time and money. I would recom- mend to not look at it as more of a cost, but as an invest- ment. We know that employees usually don’t pay for them- selves for one to three years, depending on the business. We’ve got to make sure we keep them to the end.” Often, a business owner’s biggest mistake is hiring peo-
ple like them instead of finding the people who comple- ment what they’re lacking, says Watkins. It helps to have an unbiased, third-party recruit for leaders. “If you can’t do it as a business owner, make sure you
have a manager who can, because there are some rock stars,” she says. “I’ve come into contact with businesses that took a chance on someone and 10 years later, they are their best producer.”
Carol Brzozowski is a freelance writer with a specialty in environmen- tal journalism based in Coral Springs, Florida. She can be reached at
brzozowski.carol@
gmail.com.
A coaching relationship establishes goals with employees, examines those goals and explores how to
reach them.
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