INDUSTRY INSIGHTS


Jenny Holtermann @AlmondGirlJenny


Jenny Holtermann and her husband are fourth-generation farmers growing almonds in Wasco and Shafter, California. Holtermann is also the executive director of the Water Asso- ciation of Kern County, a local nonprofit for water education and outreach for agriculture, municipal purveyors and land owners. She is active on Facebook, Instagram and Twitter and dabbles in Youtube.


“I started sharing on social media @AlmondGirlJenny to show the real life of farming,” Holtermann says. “There is so much wrong information on the internet, I wanted to show the real life of farming and raising children on a farm. It started as a way to share about almond farming, then it expanded into a blog and now a shop of farm-themed shirts and consum- er-direct almonds.”


Holtermann has transformed her social media presence into a business over the years by partnering with other businesses or groups that are beneficial to agriculture. She says it has allowed her to also expand into freelance writing and spread her message to a broader audience.


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Winter 2021 | Irrigation TODAY 31


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