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From the CEO


Welcome to Irrigation Today! By Deborah M. Hamlin, CAE, FASAE


I am so pleased to share with you our first issue of Irrigation Today, a magazine dedicat- ed solely to the irrigation industry, including agriculture, landscape, golf and sports turf. Thanks to a fantastic editorial committee for helping us set the editorial agenda for the year ahead, and thanks to the inaugural advertisers who were willing to take a chance on this new endeavor.


In this ever-digital world, we know information gets lost. We receive information in tiny soundbites. For those of you who want to dig deeper into a subject, or want something that is easy to share with your co-workers or employees, we hope this new publication is the answer. And for all of the digital junkies out there, we will be emailing copies of each issue to an even broader circulation.


This first issue starts with evapotranspiration, a concept that is embedded in everything we do, yet it’s still difficult for some to understand. And, we couldn’t get through the month of July without talking about smart technologies. Whether in the agricultural or landscape market, our industry is producing better and better products each day, and we want to share those with you.


Our hope is to always have interesting technical articles, some business best practices, economic outlooks and general information on the happenings in the association and the industry. Not only do we want to provide terrific value for our readers, but we also want to show policy makers the innovation and professionalism that abound from our member companies and their employees. Please send in your product press releases, news about your company’s movers and shakers, or awards that you may have received.


We will be including articles about landscape lighting as well. What do irrigation and lighting have in common? More than you would think, since the same knowledge and skill to install irrigation wiring is needed for lighting. Many in the landscape business, from contractors to manufacturers, have invested in the outdoor lighting market.


We look forward to your feedback on this issue and others to follow. They say that you can’t please everyone, but we are certainly going to try.


Thanks for reading, and happy Smart Irrigation Month!


Thanks to Senninger for hosting the Clermont, Florida, agriculture focus group.


6 Irrigation TODAY | July 2016


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