EDITORIAL MESSAGE Make it personal I
n every job, there are a series of responsibilities and requirements set to accom- plish. In a perfect world, you’ve got the resources and time to manage them. But no matter what your occupation is, big issues come along that you could have some impact on, but are too much for you to shoulder without support.
Irrigation professionals are experts at handling a lot of pressure, both literally and figuratively. Especially during the growing season, the stresses of the work are always mounting, whether it’s managing inputs correctly or collecting and interpreting soil moisture data. And that’s before having to consider issues such as water scarcity or industry regulation. It feels like too much to take on for just one person.
I’d like to take a minute to suggest that it feels that way because it is, especially for those larger, more systemic issues. Some of them aren’t meant to be solved on an individual level. But that doesn’t mean that you shouldn’t play a part in the solution.
That’s part of what the 2024 theme for Smart Irrigation Month, “We are smart irriga- tion,” is all about. While the annual July initiative always celebrates the importance of and hard work that goes into efficient irrigation practices, this year’s theme is making it personal. We’re all dealing with enormous issues that face the industry like supporting global food security or managing resources in scarcity. No one expects a grower to single-handedly reshape the landscape. But we should always celebrate the innovations and efforts that come from the people who are doing the hard work in the field. At the end of the day, this industry is made up of people, and that’s a message we can be excited to share despite the challenges.
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If you have comments, suggestions or an idea for what you would like to see covered in a future issue, please feel free to contact me at
kylebrown@irrigation.org.
The irrigation resource for today’s growers
Published by: Irrigation Association 8280 Willow Oaks Corporate Dr. Suite 630 Fairfax, VA 22031-4511 USA Tel 703.536.7080 Fax 703.536.7019
info@irrigationtoday.org irrigationtoday.org
Publisher Natasha Rankin, MBA, CAE
Associate Publisher Nathan Bowen
Editor-in-Chief Kyle Brown
Managing Editor Anne Blankenbiller
Creative Director Sean Burris
Content Editor Luke Reynolds
Strategic Partnerships & Business Development VP Stephanie Clark, CEM
National Sales Representatives Tom Schoen
tom.schoen@
bock-assoc.com 952.905.3214
Editorial Committee Chair
Charles Hillyer, PhD Center for Irrigation Technology, Fresno State University
Vice Chair Jonathan Aguilar, PhD, PE Kansas State University
Past Chair Diann Ilkenhons Senninger Irrigation Inc.
Julie Bushell Paige Electric – Ag
Karin Novotny Antelco Corporation
Sahil Sharma Lindsay Corporation
Kevin Stewart, CAIS Jain Irrigation Inc.
Contributors Cody Bann Inge Bisconer, CID, CLIA Alan Bixler Nathan Bowen Scott Byfield Carlene Chase, PhD Bobby Fischer Mike Mills Luke Reynolds Renata Rimsaite, PhD Brad Rippey Vivek Sharma, PhD Josue St. Fort
4 Irrigation TODAY | Spring 2024
irrigationtoday.org
From your perspective, Smart Irrigation Month might be a time to do some out- reach on social media and share some of the insight with the general public about what makes effective water management so important. But just remember: You have experience and insight that are worth sharing.
Find out more about how to get involved in Smart Irrigation Month at smartirriga-
tionmonth.org.
Irrigation Today Editor-in-Chief Kyle Brown
Photo: Nikki Avramovich
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