GENERATION Z AND BOOMLETS
| By Guy Hedderwick STADIUMS:
Game of Thrones. It is true that venues are overwhelmed with new secu- rity issues, that patron safety is a topic at every conference, and security - and above just an event by providing a variety of catering choices and - on meeting the needs of the fan or customer rather than just putting on an event.
workforce, and old Baby Boomers like me have had to change the way we operate, how we manage, and how we - en young men and women who are creative thinkers and who value teams and the collective over the individual. A dark and way scarier force is building, and as venues we need
to age 3. Babies are now playing on screens and other electronic de- in venues?
“We have had to change the way we operate, how we manage, and how we young men and women.”
us by storm, and we are going to need to plan and adapt now to meet their needs. Software and technology is going to disrupt like never be- fore.
- and they will start to appear on our streets. Can you imagine a world where our children will not get a driver’s license and perhaps will not Instead of owning cars, we will simply call them when we need one, large car parks outside stadiums that are used for tailgating will now become green space, albeit used for a similar purpose. We will go from and our current commercial properties we sell. We are not here to talk and there will be fewer cars on the road, then we can live further away and our venues may not need to be located in urban spaces, whereas now location is always so important for access. Charging stations for electric vehicles will be a consideration, rather than the eco-friendly
a world where information is immediately available, and Google is the I overheard an amazing conversation between Boomlets and a pro really quite interesting. “Can we vote on who you sub in and
out?”
very good looking and funny and really good for the game.” -
you like me to show you?”
-
ble tea.” “Were there any celebrities here today?” want to be seen at the event. Being seen at the event was the number one reason they came. with fantasy leagues, tweets to the screens etc., but imagine catering to - tional connection with the team is more important than the game. or tragic backstory? Will players and entertainment providers have to spill the beans on their pasts in order to make the event compelling, because we have created a generation who need their happy chemicals triggered before they engage? ability to take that content, use it for themselves, and publish it where work: “If you love something set it free; if it comes back it loves you how the brand unfolds. It will not be the team or the venue, and that is scary.
Likewise, in our venues, we are going to have to be nimble. We are going to become technology hubs delivering content to consumers. equally amazing. FM
Guy Hedderwick is executive director of Adelaide 36ers and Adelaide Lightning basketball and CEO of Titanium Security Arena.
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