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Co-Editors: Dr. Kimberly Mahoney, CVP & Prof. Gil Fried THE FACILITY DOCTORS


Topic:    


Response By:





 -   Such revenue is critical for teams as they represent one of the biggest              the naming rights, or even the sand around home plate, there are many assets. Each asset can be leveraged  securitization provides a less costly  facilities compared to conventional    - tractually obligated revenue/income in certain circumstances, when the revenue stream from that asset is dedicated in part or in whole to help repay construction or other related debt obligations. A lender is more likely to loan someone money if they know there is a dedicated revenue stream available to repay a loan. If a facility sells an asset, such     streams used for the securitization can come from contractually obli-   suite and premier seat licenses, the concession leases, pouring rights, -   


           game and other events, additional ticket revenue for each of those      of that amount was used to secure debt repayment, the lender would  repay a loan or bond.





“Traditional revenue sources are great, but  potential from a facility, more asset





a lender, even if the venue can only claim a portion of the suite reve-  - its as to what people/corporations are willing to pay, and individuals    area, parking passes, meet-and-greet events, in-suite catering credit, -   are also costs associated with the      personnel, high touch-point service,       - cial road map (i.e., a budget). Also, traditional revenue sources 


as much revenue potential from a facility, more asset securitized prop-   to approach any contractually obligated revenue sources for revenue generation or loan repayment technique entails identifying what as-               a way to get companies to pay for your trash, similar to how many venues sell their cardboard? Likewise, how can an iconic stadium or arena with either a great façade or great view leverage such an asset?       if several such assets (and their associated revenue) are compiled to- gether they can possibly create revenue streams which can be used for    obligations. FM


Kim Mahoney, Ph.D., is assistant professor in the college of business sports man- agement department, and Gil Fried., J.D., is professor – chair in the college of business sport management department both at the University of New Haven.


IAVM 27


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