Qualified turfgrass. TWCA reports, “Tis public-private partnership is designed to conserve water and preserve the functional beauty and natural brilliance of living turfgrass.” In conjunction with this program, TWCA offers a link to Utah State University’s Center for Water Efficient Landscaping (CWEL) for “educational content to help participants transition their turf to more water-efficient turf cultivars.” And “to ensure landscapes are being watered effectively, participants can use the TWCA Irrigation Calculator to find their ideal runtime!”
With the heading, “Climate Change a Strong Reason to Reinvent Your Lawn,” an early April press release stated, “Hey California: real lawns are back. And they are easier to care for and healthier for the environment than ever before. After years of trying to do the right thing for our planet, only to discover options like plastic turf cause more problems than they solve, it turns out that we were just using the wrong grass!”
“Most people still want their lawns,” agrees turf expert Mike Pope, who represents a network of local and regional California grass growers under the Harmony Outdoor Brands umbrella. “Te newer turf varieties have a lot of environmental benefits in addition to giving families a reason (and place) to be more active. After explaining the many environmental benefits of natural grass, the press release concluded, “Te Bermuda grass varieties for real California lawns are developed specifically for California’s climate, using the latest turf technology. Tey have evolved to match
your local soil conditions, sun, and rainfall amounts. It makes more sense than ever to keep it real and stay green!”
A prompt at the bottom of the release led to the website,
www.TeRealCaliforniaLawn.com, and this information. “Times are changing, weather is less predictable, water and nature conservation are now facts of life. To meet these challenges, California homeowners need responsible, responsive environmental landscapes that naturally adapt to changing climate conditions. In place of artificial plastic products, they want real organic solutions. Tat’s why locally based, agricultural experts have turned to a proven warm climate performer, one suited for the exact needs of Southern California… drought-tolerant Bermuda turfgrass. A grass that survives … and thrives.”
And, in the “Meet the Growers” section, “Bermuda Grass might sound far away and exotic, but it’s grown and harvested right here in Southern California by the area’s top sod producers. Tese growers understand the needs of California because their families live, work, and play in the same communities. Tey’re committed to cultivating natural, responsible solutions that are not only in touch with the region’s environmental needs, but also the needs of active and growing families—the need for open, accessible, and inviting places to socialize, interact, and recreate.” And it featured the logos of TPI members A-G Sod Farms, American Sod Farms, and West Coast Turf. How can you apply these ideas to promote natural grass in your market? Suz Trusty is co-editor of Turf News.
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TPI Turf News May/June 2024
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