TURFGRASS INDUSTRY NEWS
breakout sessions focused on a variety of topics. WIGI is made possible thanks to Platinum Sponsors: Hunter and FX Luminaire; Gold Sponsors: Belgard and Techniseal. Additional sponsors include Bayer, LMN, NDS, Nufarm, Paige Electric, Syngenta, Te Grow Group, and Turf Care Supply. SiteOne customers can apply 75,000 Partners Points to cover the registration fee of $999, or 95,000 Partners Points for a registration package of $1,299, including roundtrip airfare, hotel, ground transportation, group meals, classes, and keynote sessions. Register for Women in the Green Industry at
www.SiteOne.com/ WIGI2022.
Jonathan Green Offered a Green Option for Mother’s Day Gifting TPI supplier member Jonathan Green used the company’s email outreach to wish recipients “Happy Mother's Day!” with this innovative suggestion: “Forget flowers this year! Why give her a bouquet when you could give her an entire lawn? Spoil your Mom by giving her a space to play and enjoy quality time with the family.” Tis was followed by a link to “Find a retailer near you.”
SiteOne® Launches Marketing Toolkit to Help Landscape
Customers Grow Business Business owners have a new time-saving benefit from SiteOne® Landscape Supply with SiteOne’s Marketing Toolkit. Te turnkey online program gives customers the ability to quickly create, customize, and print marketing assets to promote their business in their community. Te Marketing Toolkit is exclusively for Partners Program members. “We know our customers are busy running their businesses and it can be challenging to find time to spread the word about their services,” said Allison Flynn, Senior Director of Integrated Marketing at SiteOne. “Tat’s why our Marketing Toolkit is the ultimate online resource where customers can easily create and print their customized assets. We’re delighted to be able to help save time so customers can remain focused on their growth.” Te online portal is stocked with pre-designed professional templates to choose from, including business cards, door hangers, flyers, truck magnets and yard signs that can be customized with a customer’s unique logo, business name, and contact information. Users can simply edit the template of their choice and make their desired changes. Materials can be professionally printed and shipped or downloaded instantly to print for free. Members can get started by logging into the online portal and creating a username and password. Contact your local SiteOne branch to become a Partners Program member to gain access to the Marketing Toolkit and Business Solutions, and to start earning points with every qualified purchase.
Industry Partners Fund Extension Soccer Field and Research Golf Green at UGA Editor’s note: Te following was excerpted from an article on Athletic Turf Online, May 20, 2022 Bayer Environmental Science, Green Tee Golf, Sports Turf Company, NG Turf, and Pike Creek Turf provided financial support for an Extension soccer field and a new research golf green at the University of Georgia (UGA). According to Alfredo Martinez-Espinoza, UGA plant pathology professor and Extension Specialist, “Te industry partners involved and the university both benefit from this. With us using the state-of-the-art facilities, it allows us to collaborate with them and use their products for research,” UGA installed a 22,000-square-foot sports-field research and education area built as a soccer field with primary funding by Sports Turf Company. Te area used UGA-developed Tifway bermudagrass. Te soccer field allows faculty and students to perform research and Extension activities as well as hands-on learning. Martinez-Espinoza noted that this is a way to translate work from the lab and academics to the field, serving as experiential learning for students. Te field is also used by the campus and local community several times a week for pickup games. Te partners also funded the construction of a 9,000-square- foot research golf green using UGA-developed TifEagle for the putting surface.
Record Job Openings Posted As 1440 Daily Digest reported, Employers posted 11.5 million job openings in March, while 4.5 million Americans voluntarily quit their jobs, according to government data. Both figures are the highest on record and reflect a tight labor market that has encouraged workers to seek better opportunities and higher pay. Te total number of separations—including quits, layoffs, and discharges—was at 6.3 million, up from 6.1 million in February. Altogether, the data show there are two job openings for every unemployed person. Analysts say employers could continue to raise wages to draw in workers, fueling rising inflation. Wages and
salaries have increased 4.7 percent in the 12-month period ending in March, while inflation hit 8.5 percent for the same period.
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TPI Turf News July/August 2022
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