WEST COAST TURF
TELLS THE NATURAL GRASS STORY The Downs
Who will know the great stories about natural grass if you aren’t bold enough to tell them? You put hours and hours of effort into growing the best natural grass sod possible. You connect with your customers to determine the grass that will perform most effectively for the activities planned for their specific site. You arrange the harvest and delivery details with precision. You coordinate the logistics of delivery, getting that grass where it needs to be when it needs to be there. And often, you oversee the process when that grass is installed, either by your crews or by a trusted team of contracted installers. And, because you have done all of that successfully, that natural grass performs its role in providing an incredibly resilient surface for the activities it will support—all while delivering multiple environmental and social benefits.
So tell your story! On Facebook; on Twitter; on Instagram; in press releases; through direct contact with local, regional, and national media personnel. Not sure how to do that? Take a look at what other TPI members are doing. Danielle Scardino, director of marketing and communications for West Coast Turf, is a wizard at telling the natural grass story.
The Ups
Danielle shared video clips of this West Coast Turf rooftop project on Facebook. (See the screen shots captured from those videos.)
Te story of installation of West Coast Turf sod on the rebuilt Matt Winn Turf Course at Churchill Downs (home of the Kentucky Derby) was covered by many media outlets. Danielle featured many of those stories on West Coast social media platforms with links to the original story.
Here’s an excerpt from one of them. On April 30, 2022, Gregory A. Hall posted the article, “New Turf Course Debuts at Churchill Downs,” on https://www.bloodhorse. com/horse-racing/articles/258398/new-turf-course-debuts- at-churchill-downs. Tat article began with this, “Racing not only returned to Churchill Downs April 30, so did turf racing. Te track's new $10 million lawn debuted after its construction meant no turf racing for the most recent September and fall meets. Like television's $6 Million Man, the new Matt Winn Turf Course is rebuilt to be better and stronger than its former version.” Te article included this, "From the outriders' first gallops over the track to the first exercise rider and jockey gallops over the track, to the first turf works that we've seen, we're thrilled with the progress," said track general manager Mike Ziegler. And, it had this quote from a jockey who rode in the first two races on the rebuilt course, “I just couldn't believe how well it rode; it really did ride like a carpet," said Adam Beschizza. (See a couple of the photos by Rick Samuels that were posted with that story.)
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TPI Turf News July/August 2022
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