January/February 2018 Turf News A publication of Turfgrass Producers International The only magazine devoted exclusively to turfgrass production


Marketing Tips & Techniques


IN THIS ISSUE Conference Education Lineup Conference Special Events Meet the Field Day Host Farm ... And Much More


Cover: Field Day Host Evergreen Turf Photo courtesy Evergreen Turf


TURF NEWS Vol. 42 No. 1 January/February 2018


Published by


Turfgrass Producers International 444 E. Roosevelt Road #346 Lombard, IL 60148 U.S. & Canada Tel: 800-405-8873 International Tel: 1-847-649-5555 Fax: 1-847-649-5678 Email: info@TurfGrassSod.org Website: www.TurfGrassSod.org


TPI Contact Information


Executive Director Casey Reynolds, PhD creynolds@TurfGrassSod.org


Associate Executive Director/ Advertising Sales Karen R. Cooper kcooper@TurfGrassSod.org


Director of Operations/Director of Meetings Sandy Reynolds sreynolds@TurfGrassSod.org


Co-Editors Steve & Suz Trusty stevetrusty@TurfGrassSod.org suztrusty@TurfGrassSod.org


Art Director Jane Tomlinson jane@inkumbrella.com


Industry Calendar Geri Hannah ghannah@TurfGrassSod.org


Meetings Manager Daniel Morris Meetings@TurfGrassSod.org


Editorial Advisors John Cisar, PhD (warm-season grasses) cisarturfdoc@gmail.com


Aaron J. Patton, PhD Purdue University (cool-season grasses) ajpatton@purdue.edu


Turf News is published bi-monthly (January/ February, March/April, May/June, July/August, September/October, November/December) with a $25 subscription fee from Membership dues, by Turfgrass Producers International 444 E. Roosevelt Road #346, Lombard, IL 60148 Periodical postage paid at Jefferson City, MO


POSTMASTER Please send address changes to Turf News 444 E. Roosevelt Road #346, Lombard, IL 60148 USPS no. 003 255; ISSN 0899-417K Canadian Post: Publications agreement No. 1479148


IN THIS ISSUE


FEATURE ARTICLES FOCUS: Marketing Tips & Techniques


10 Vote in Tucson on TPI Bylaws Change See all the reasons for, and benefits of, a bylaws change to align fiscal and calendar years.


11 Marketing Tips & Techniques—Telling Your Story with Your Website Pick up ideas for telling your story as four members share their marketing strategies.


18 TPI Conference Education Lineup—Excellent Review the education session opportunities for February and make you plans to attend.


20 The Lawn Institute Puts the Fun in Fundraising Support TLI’s initiatives with your participation and secure a chance to win wonderful prizes.


25 TPI Conference Special Events Highlights Arrive early and stay late to take advantage of all the events in Tucson, Arizona, USA.


27 TPI Field Day Host Evergreen Turf—Growing a Dream Prepare for a great Field Day by reading up on the details of our host farm.


32 Dr. Henry W. Indyk—Honoring a Founding Father Look back on the career of the “Fantastic” man for whom the TLI Scholarship is named.


36 Readylawn is Growing in New Zealand Tis fourth in a series features New Zealand’s Readylawn.


40 STMA Names 2017 Award Winners Field of the Year, MiLB Sports Turf Managers of the Year and Mowing Pattern Contest winners.


42 Rooted in Research—Turfgrass Growth in Shade Tis issue’s topic covers the ramifications of growing turfgrasses in shade.


46 New Outdoor Classroom at Tampa-Area School Tanks to TurfMutt a new classroom assists kids in learning about the environment and living landscapes.


52 TWCA—Growing Innovation for Members Te Turfgrass Water Conservation Alliance is growing with new members and programs.


54 NTEP Program Update Updated NTEP data is now available on their website and other NTEP news.


56 New Complimentary TPI Membership Class Turfgrass Researchers, Educators and Extension Specialists offered complimentary TPI Membership.


PLUS


TPI News………………………................…6 Turf Industry News.........................……….59 DEPARTMENTS


President's TURF…...….................…………2 Executive Director's TURF.…..........................4 Te Lawn Institute News……....…........…..8 Welcome New & Returning Members......63


TPI Turf News January/February 2018 BONUS


TLI Helpful Hints Pass-Along….........9 Association Updates................................48 Classified Ads..........................................62 Advertisers Index.....................................63 Turf Industry Calendar...........................64


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