Sod specializes in supplying to Golf Courses and Athletic Field Contractors and works with Home Builders and Commercial Builders throughout Tennessee and Kentucky, and also install and deliver to Residential homes. “You can also call ahead and pick up whatever quantity you need from our Paris farm. If you need a few pieces or pallets, Tina and the staff in the office will be happy to serve your need.”
Jason Pooler reports their “Services” section is designed to give the big picture upfront, “We are a full-service sod company offering: sod installation, no-till sprigging, top dressing, sod to sprigging, sod removal, frase mowing, verticutting, hydroseeding, laser grading, straw blowing, athletic field renovation & construction, golf course renovation & construction, and consultation.” And then to direct browsers to one of three categories for specifics: Residential, Commercial or Golf & Sport.
Greenhorizons Group of Farms Limited
The “A History of Service” segment from the Greenhorizons website
www.greenhorizons.net sets the stage. “Greenhorizons Group of Farms has evolved from over 200 years of farming by the Schiedel family in Ontario. The ancestors of Greenhorizons’ founder Richard Schiedel purchased large tracts of land along the banks of the Speed and Grand Rivers more than two centuries ago where they successfully farmed in both dairy and grain crops into the 1980s. In 1975 the Schiedels began transitioning to Kentucky bluegrass sod production in Cambridge. That farm was named Compact Sod, the first production facility of what has now become The Greenhorizons Group of Farms.”
Today, Greenhorizons has expanded to multiple locations; has over 4,000 acres in sod production and serves markets ranging from homeowners to “the turf development, installation and/ or maintenance of major sports field construction projects.” And, “Richard's two sons, Ron and Steve, oversee Greenhorizons operations as president and vice-president, respectively.”
Peter Rauwerda, in charge of marketing for Greenhorizons, provided an overview of their marketing strategy. Because Greenhorizons has such a diverse market, the biggest challenge they face is connecting with those
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