individual market segments and, more precisely, the individuals within those segments. The distinction, right on their homepage, of homeowner or professional is designed to guide the browsing experience, but no section is restricted. They don’t hide anything from anyone.
Make it easy is their mantra. So, the Greenhorizons website also includes direct connections to online ordering for both the BigYellowBag and OrderSodNow. The OrderSodNow page states, “Top quality farm fresh sod delivered right to your door and it's cheaper than you think. Order online now or call and speak to one of our trained representatives. Whether you are a Professional Landscaper, Government Agency, Landscape Architect or homeowner, ordering sod online has never been easier.” A big green button on the page makes it easy to do so, and the process itself is designed to be customer friendly.
Interaction with internet customers, including the interaction platform “on the backend” are essential. Just like having friendly, knowledgeable folks answering your phones, you need to have friendly, knowledgeable staff members answering your email messages.
Greenhorizons integrates even more interactive communication on their BigYellowBag and OrderSodNow sections, including more Blogs. They email tips on how to install the sod directly to the customer a couple days before the delivery. They follow up with a direct email of tips on “how to maintain your sod” 30 days after the sod is down. And the “How To” videos they produce in-house are posted on the website to provide step-by-step instructions on multiple topics.
It’s your website, so be creative. Greenhorizons has a land relations section, which was designed to have the look of a whole new website. It speaks to landowners and the people they lease land from, telling of their passion for the land and how that is reflected in the way they work with the land. If someone else clicks on that page, it’s a show and tell for what they do.
The Grass Pad
14
TPI Turf News January/February 2018
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