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outside, and they have a desire to make an impact on people’s lives. The landscape industry is a really great way to do that.” Sustainability is also becoming increasingly important among
the younger generation of professionals. They are looking to make a positive impact on the environment through work. Companies that emphasize sustainable practices such as reducing waste, conserving resources and moving toward electric equipment can attract new talent. “(If we) look at what that generation values and help them see that landscaping offers a lot of those things: beautify the environment, stewardship over the environment, natural resources and green sustainability,” Westergard says. “There’s (not) an industry that has more of a direct influence on natural resources and what happens with soil, plants and water.” The opportunity to make a direct and lasting impact on the environ- ment and create value for communities is apparent in landscaping. Still, the next generation may need to make that connection, so Westergard thinks we need to find a better way to show them. One way, according to Schloegel, is through TikTok and YouTube videos. He has had friends who are not in the industry send him videos of people mowing lawns that have gone viral among peers. There is a soothing, meditative quality to them that appeals to people. “I think people who
don’t think about the green industry, they really don’t exist (to them),” he says. “But when they get these viral videos, they’re watching because it’s kind of cool, and it makes them think about the industry.”
Old-fashioned word of mouth is a powerful tool in attracting new people into an industry. Myers says she encourages NALP members to share what they do and why they love it so that landscaping can be in the conversation when people talk about great careers. “I think when individuals tell their own personal story, it’s very helpful because that’s what helps individuals latch on and find something that vibes with them,” she says. “Something that employees and organiza- tions can do is take every opportunity that they have, when they are around the public, to talk about careers and the work that they do.”TE
EVERY TREE.
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FO R
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115 YEARS — AND GROWING. Cornus florida. Picea abies. Quercus alba. Better known as Flowering Dogwood, Norway Spruce, and White Oak, these are three of the thousands of species we specialize in. For 115 years, our
family-owned company has brought a rare mix of groundbreaking science, award-winning safety practices, and global resources to every tree and shrub care task at hand. And at the heart of our success are our people — experts who know and champion every tree, no matter the species. Discover how our passion is inspiring one beautiful property after another.
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bartlett.com PRUNING | FERTILIZATION | CABLING & BRACING
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National Association of Landscape Pr
National Association of Landscape Professionals
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