Wholesaler sees goat meat sales increase
More goat meat dishes appearing on restaurant menus
SWEDESBORO, N.J. — One of the most widely consumed proteins in the world, goat is gaining traction in the U.S. market. Goat from Australia — the main supplier of goat meat to the U.S. — is high in protein, low in fat and cholesterol, free range, Halal certified and has no added hormones or antibiotics — key claims sought by a growing number of Americans. Thomas Foods International (TFI), USA,
the leader in the goat meat market, highlighted its growing portfolio of goat products, including brand-new, value-added options, last month at the Annual Meat Conference Orlando, Fla.. The protein’s expanding availability from TFI, a trusted supplier of proteins to U.S. retail and foodservice, furthers goat’s desirability as an in-home and out-of-home culinary option. “We’re seeing a significant uptick in goat meat sales,” says
Danielle Marta, Vice President of Marketing & Innovation at TFI. “One of our best-selling items is bone-in goat cubes, perfect for tra- ditional applications like stews and curries.”
Thomas Farms Bone-in Goat Cubes are available in 2-lb. bags and 15-lb. boxes and can be found at select retailers and club stores nationwide, along with foodservice distributors and restaurant sup- pliers. TFI introduced its latest goat innovations — fresh, boneless cubes and ready-to-heat Thai Coconut Goat Curry. TFI also recently launched Thomas Farms Free Range Ground Goat, with its lean profile and mild taste, via select retailers and dis- tributors. “We are excited to offer both fresh and frozen ground goat meat options, especially given the popularity of grinds,” Marta said. “The products are all natural, Halal-certified and sourced from goats that roam free on native pastures. Ground goat is very approachable in the kitchen and can easily be used in addition to or in place of other
grinds in everyday applications.” Goat is a popular protein across the world, traditionally featured
in Asian, Latin American, Caribbean, African and Middle Eastern cuisines.
The increasing shift toward a global palate is driving demand for goat in the U.S., not only among traditional customers but new consumers seeking to expand their protein options and motivated by goat’s compelling claims. A total of 1,300 meat consumers surveyed in January and Feb- ruary 2023 were grouped into personas by Midan Marketing. Two of those groups can be considered prospective new goat customers: Connected Trendsetters, with a strong willingness to try new meat products and expand purchasing, and Claim Seekers, whose purchase decisions are motivated by health and sustainability benefits. Goat sales across all grocery formats in 2024 totaled $27 mil- lion with unit sales at 3.5 million (Nielsen). Interestingly, and for per- spective, goat sales by volume and value in the U.S. natural supermarket channel in 2023 were significantly higher than bison sales, despite bison’s availability in supermarkets. The total value of goat sales across the U.S. natural supermarket channel with Circana data in 2023 was $16,486,897 with unit sales
10 Goat Rancher |
April 2025
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