STAY CONNECTED WITH SAF — WHEREVER YOU ARE


> Staying connected to the floral indus- try — and to the people, information and resources that can help your business — just got easier. The Society of American Florists’


new mobile app, SAF Now, gives members a year-round hub for industry news, SAF content, educational oppor- tunities and conversations with fellow floral professionals, all accessible from a phone or tablet. Members can use groups and mes-


READY TO SHARE Tabitha Phifer of Flowers by Taby in Eugene, Oregon, participated in Petal It Forward last year.


and Instagram so SAF can amplify your reach.


Maximize Media Coverage Local media love visual, feel-good sto- ries, making Petal It Forward an excellent opportunity for coverage. SAF makes it easy to spread the


word. The Petal It Forward webpage includes customizable press release templates, media advisories, talking points, social media graphics and outreach guides to help you promote your event before, during and after the day itself. You’ll also find step-by-step instructions for building a media list, contacting reporters, following up effec- tively and sharing post-event results.


Keep the Momentum Going Share photos and videos on your social media channels, thank community partners and continue engaging with local media by sending a post-event recap that includes attendance, flower distribution numbers and memorable moments from the day. Finally, share your success with SAF.


Send photos and event highlights to the SAF team so your participation can be featured in newsletters and on social media — helping inspire even more floral businesses to Petal It Forward next year.


saging to exchange ideas, ask questions and continue conversations beyond SAF events. They can also keep up with changing business conditions and indus- try news, discover upcoming programs and find SAF resources. The goal is to create a year-round


connection point for SAF members and the broader floral community — one that puts useful information, professional resources and industry relationships within easy reach. “SAF already offers a wealth of


timely information and practical busi- ness resources, along with an engaged


SCAN THE QR CODE Download SAF’s new app


membership community where floral professionals can learn from and support one another,” says SAF CEO Kate Penn. “We created the SAF Now app to bring all of that together throughout the year — wherever they are.” Members can use the SAF Now app


to:     


Stay up to date on floral industry news


Access SAF member content and business resources


Explore upcoming events and educational programs


Connect with fellow members through groups and messaging


Discover content available exclusively through the app


SAF Now also serves as the mobile


event app for SAF’s in-person events. Attendees can use it to view the schedule and speaker information, create person- alized agendas, connect with exhibitors and other attendees, participate in group chats, share photos and receive event notifications. Additional event resources will also be available through the app. The SAF Now app is available


through both the Apple App Store and Google Play. Search “SAF Now” in your device’s app store, or scan the QR codes, to download it. Members should sign in using the same email address and pass- word they use for the SAF website and member database. Download SAF Now today and take


your connection to SAF — and the floral industry — wherever you go.


Amanda Jedlinsky is the senior director of content and communications for the Society of American Florists and the editor in chief for Floral Management.


The magazine of the Society of American Florists (SAF) 7


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