Business of Design BY SARAH MUSKA
PICK OF THE PATCH > It’s time for pumpkin everything — pumpkin pancakes, pumpkin coffee and one of my favorite things about the season: pumpkin- inspired floral arrangements. There’s something special about combining fresh seasonal blooms
with one of fall’s most recognizable symbols. Pumpkin arrangements instantly capture the warmth, color and charm of autumn, making them a natural fit for homes, gatherings and seasonal gift giving. These designs have become a customer favorite in our shop. They
perform exceptionally well on our website, and each year we build excitement around them through social media. Here in New England, where people eagerly embrace the changing seasons, customers are always looking for ways to bring autumn indoors. Pumpkin arrangements offer an easy way to do exactly that. One of the reasons they’re so popular is their versatility. The two
designs featured here showcase very different personalities. Sage Harvest has a refined, elegant look with soft seasonal tones and interesting textures, while Fall Fiesta embraces a more playful style that still feels classic and unmistakably autumnal. While some designers enjoy
FALL FIESTA Recipe: Orange ceramic pumpkin container, 2/3 block Oasis floral foam, 3 purple alstroemeria, 2 sunflowers, 1 green Shamrock hydrangea, 2 ‘Orange Crush’ roses, 1 ‘Orange Babe’ spray rose, 2 red hanging amaranthus, 1 purple Peru waxflower, 1 stem yellow-tinted caspia, 1 yellow daisy, 1 purple daisy, Gunnii eucalyptus and leatherleaf. Wholesale cost: $24. Suggested retail price: $75.
creating arrangements directly inside real pumpkins, I prefer working with ceramic pumpkin containers. They come in a variety of beautiful colors, from traditional orange to heirloom-inspired shades of green, white and even blue. Just as important, they become keepsakes customers can enjoy long after the flowers have faded. In our market, keepsake containers are strong sellers throughout the year, and pumpkin vessels are no exception. Pumpkin arrangements are more
than seasonal décor. They celebrate everything people love about fall — rich
colors, interesting textures and a sense of comfort and nostalgia — while providing customers with a gift that feels both timely and memorable.
Sarah Muska is the owner of Broad Brook Gardens Flowers and Gifts in South Windsor, Connecticut.
40 FLORAL MANAGEMENT | September/October 2026 |
WWW.SAFNOW.ORG
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