The Revenue Revolution: How Licensed Veterinary
For decades, the veterinary industry has operated under a limiting paradigm: veterinarians generate “active revenue” through examinations, diagnosis, and surgery, while technicians produce “passive revenue” by executing doctor’s orders. This outdated framework has created a profession- wide crisis—practices struggling to meet demand, veterinarians burning out from overwhelming workloads, and credentialed technicians frustrated by underutilization.
By Keri Riddick, DVM, GVMA Executive Director
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The Traditional Revenue Model Is Broken: Understanding Active vs. Passive Revenue— And Why It Matters
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KVMA News | Summer 2026
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