WELCOME Spring 2017


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Welcome to the Spring Issue of Inspired Momentum!


K


nowing Your Why. Internally, over the past several


weeks, we have been discussing the idea of “knowing your why” among our production team, our sales team, and everyone in between. What does this mean? Everyone comes to work with a different set of circumstances or motivations that drive them, and discovering that about each other and ourselves can be very enlightening. This concept is not new in the “motivational” speaking world, but it is important for us all to pause and reflect on it every once in a while.


“When you know your why, your what has more impact because you’re walking in or towards your purpose.” — Michael Jr. (Seriously, this guy is great. You can check out his show “Break Time” on You Tube.)


As an organization, our goal in doing this was to give more meaning


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and intention to “what we do” by defining “why we do it”. And the answer is simple. Everything we do as a company is for the benefit or betterment of the client and our employees. It is the question we ask ourselves before purchasing new equipment, taking on additional overhead, or launching a new service. And frankly, it is the reason we have chosen to deliver this magazine to you each quarter. We understand how challenging the marketing landscape can be, and we hope in a small way that you find a “what” to help you move toward your “why” contained in these pages.


Cassandra Atchison Marketing Director


facebook.com/modernlitho


It is in this spirit, that we ask for your feedback and invite you to drop us a line. Whether you just want to tell us how we can help with your “why” or maybe you have an idea for an article, let us know here: modernlitho.com/contact. Happy reading!


@modernlitho EXPERT OPINION


Read insights from the following contributors in this issue:


Mari Smith With her expansive knowledge of Facebook


marketing, Mari left us with a wealth of information and tips in our cover story interview. (Page 6)


Corbin Ball


Corbin Ball, a national expert consultant and speaker on meetings technology, navigates us through a journey of the latest trends in conference, trade show, and meeting technology. (Page 12)


Robin Bennett Specializing in production design for retail


showrooms, live events, and business environments, Robin talks about the importance of a total immersive sensory experience to engage your audience. (Page 4)


linkedin.com/company/modern-litho Inspired Momentum is printed on 80 lb. Endurance Recycled Velvet Cover and 80 lb. Sterling Ultra Matte Book.


01 Welcome Letter from the Marketing Director, plus


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a selection of the key contributors writing in this issue.


02 Insights Ideas, opinions, news, and trends.


06 Cover Story Mari Smith, Facebook and relationship marketing expert, gives us advice, tips, and insight into how to successfully market on Facebook.


10 Marketing Case Study The Southern C Summit is the brainchild of three women


entrepreneurs who found a way to bring a blogging community together for a three-day, sold-out event.


12 Event and Marketing Technology Corbin Ball explains how technology and apps are


advancing the collection of data for both attendees and exhibitors at face-to-face events.


16 Virtual Reality for Your Next Event Dave Beck of Foundry 45 gives us the latest insight into


using virtual reality at events and as a sales tool.


Executive Editor Cindy Woods, cmoteam.com


Contributing Writers Tim Sweeney Emily Hines Kristen Matthews Robin Bennett


Design Production Design Designlogix Diann Durham ©2017 All Rights Reserved


Printed and distributed by Modern Litho www.modernlitho.com

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