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Take a customer journey! 73% Of 4,000 marketers interviewed worldwide said that a customer journey strategy was the second biggest priority for them.


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Don’t overlook these important customer marketing activities:


• 62% of marketers use customer references and testimonials


OH, NO! More than 60% of marketers did not have a documented content strategy heading into 2017.


And the trend continues! 73.6 percent of content marketers plan on spending more money producing branded content in 2017.


• 45% hold customer user groups or other events • 41% send out newsletters or publications • 37% use advocate marketing • 37% have an online customer community • 37% utilize cross sell/upsell campaigns • 36% have a Referral program • 26% have a Customer Advisory Board


• By 2018, the majority of web traffic will be consumed FIRST on mobile devices and SECOND on desktop devices.


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Sources: 2016 State of Marketing Report, Salesforce.com • Content Marketing Institute’s annual Benchmark Report • 2017 State of Customer Marketing Report, Influitive • Alabama Media Group


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