HOW DOES BEING AN ISI MEMBER BENEFIT YOU AND/OR ATHLETETRAX?

Bryan Greene

Chief Operating Officer AthleteTrax Pittsburgh, Pa.

EDUCATION University of Pittsburgh WORK EXPERIENCE

Bryan joined AthleteTrax three years ago, originally serving in a business development role prior to heading up the software and website implementation division of the company. Approximately eight months ago, he was appointed to oversee the day-to-day operations and product management of AlthleteTrax.

BIRTHPLACE

Born and raised in Philadelphia, where the majority of his family still lives.

WHAT DOES YOUR COMPANY PROVIDE FOR THE ICE ARENA INDUSTRY?

“Our company provides ice arenas with a full-service facility management software tool, concentrating technological and administrative needs into one confined locale. Instead of using various avenues to manage a facility, we allow arenas to operate all of your systems in the same place … we also integrate this software directly into custom-branded websites and mobile apps.”

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“We view the facilities that work with us as partners, rather than customers, since it’s a give-and-take relationship. Tere’s not an exact formula for what each ice rink needs, and without the direct feedback and suggestions that we receive from our partners, we’d be hard-pressed to optimize our software’s capabilities.

“I believe it’s an enormous benefit to

be able to work so closely with a variety of arenas. Whether it’s at the conference or checking in on the newsletters, it provides us with the opportunity to hear directly from the people who are making the operational decisions on a day-to-day basis to get a firm grasp on what improvements can be made in the space. More than that, we’ve been able to develop some tremendous relationships with facility administrators who are able to keep us in tune with the daily rigors of their jobs and daily operations.”

MOST FUN/INTERESTING MOMENT ON THE JOB

Touring the Pittsburgh Penguins new training facility.

“In reality, every day on the job has

its fun moments. We’ve got a tight-knit group working together and it’s resulted in a generally relaxed atmosphere around the office. Whether it’s throwing a lacrosse ball around on the office roof or giving [CTO and Co-founder] Brian Gross a hard time about whatever new fad he’s into, there’s always something going on.”

WORDS OF WISDOM

“I had a short-lived conversation with my advisor during freshman year of college, regarding a charity event that I was starting on campus. I approached

him for direction on how to get the event sanctioned by the university, and he so eloquently told me, `Just figure it out.’ Tat was actually the entire conversation.

“It may seem like absolutely awful

advice from your collegiate advisor, but it oddly resonated with me that sometimes you have to find your own path and just get things done without direction. Tis is a mindset that I shared with [CEO] Jon [Halpern] and Brian when I came on as their first employee. Tere wasn’t necessarily a direct blueprint for us to develop a company in the sports technology market, but based on our own experiences, knowledge, creativity and relationships that we had developed with those in the recreational sports industry, we were able to develop a company driven by our values and desire to keep taking steps to broaden our company’s horizons.”

FAVORITE ACTIVITIES

Basketball, flag football, kickball; coaching Little League with Halpern.

“Outside of the sports world, I’ve spent time volunteering with CCChampions, acting as a mentor and friend at the Children’s Hospital. It’s a great change of pace to sit back and help somebody feel more at home and really understand what they’re going through. Plus, it’s always nice to realize how much better a 7 year old is at video games than me.”

LITTLE KNOWN FACT ABOUT BRYAN

He taught himself how to write and read code after graduating from college, beca- use he was interested in gaining a better technical understanding of how the Athlete- Trax software worked. It resulted in the company’s expansion into website devel- opment and integration.