particularly sensitive about identifying people. You can always share a photo or video later, once you’ve gotten appropriate releases and permissions. Although it’s legal to post photos taken at a public event on social media sites, protect your customers and your facility’s brand by establishing a clear policy and making it transparent by publishing it on your Facebook Page and your website and displaying it at your facility.

ANNOUNCING THE RESULTS

Social media channels are terrific tools for businesses because they allow you to measure results almost instantly, and that is one of the reasons that they continue to be popular with marketers and advertisers as well as users. Built right into the platforms is the ability to track how many

people have seen a post, interacted with it, shared it and other types of metrics. Facebook Pages provide “Insights” that include a variety of data as do other channels. Tis is useful for growing your community on the platform and for determining what kinds of content are most engaging for your audience. Te more engaging your content and aligned with your goals, the faster you’ll find success.

ARE YOU A WINNER AT SOCIAL MEDIA?

Would you like to be? Let me know what you think about this article and tell me about your social media experience and goals. I’m looking for facilities ready to take their social media strategy to the next level to participate in a “Social Media Makeover.” To be considered, send your contact information and a link to your website to catherine@commcurve.com. Please include “Social Media Makeover” in the subject line. I look forward to hearing from you and to sharing more social media insights and tips.

Catherine Mitchell, Ph.D.(c), is a principal at CommCurve, A Communications Practice, where she helps organizations leverage communications to meet business goals. An accomplished communicator whose skills, experience and insights help organizations meet critical objectives, she has developed and led corporate-wide initiatives in engagement, branding, marketing, social media and change management. As an academic, her research has included communication in virtual environments and new media. You can follow her on Twitter at @catherineonline.

ISI EDGE SUMMER 2016 23

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