CrossCuts

REGISTER YOUR SKATERS AS ISI MEMBERS & REAP THE REWARDS!

Effective Sept. 1, all ISI Administrative members are required to register all members of their ISI program as Individual ISI members. Rinks may register the skaters in bulk, or skaters can register individually through the ISI national office.

Administrative Membership Benefits of Having Skaters Registered as ISI Members:

• You receive potential insurance discounts for your facility.

• ISI provides you with a database of your skaters.

• You receive $1 in ISI Bucks for every skater regis- tered under your rink/club.

Individual Skater Membership Benefits:

• Skaters receive excess accident medical insur- ance coverage.

• Skaters have the unique opportunity to be a part of an exciting nationwide organization that enables them to forge friendships not only with teammates but also with skaters across the country and world.

• Skaters can process through the ISI test levels, earning achievement patches.

• Skaters may participate in numerous local and na- tional competitions.

• Skaters can pursue their individual skating goals while also contributing to their home rink team.

• Skaters have access to Recreational Ice Skating Online magazine, written exclusively for ISI skaters.

• FUN! The ISI program is all-inclusive, with events for all ages and skill levels, truly offering some- thing for every individual desiring to skate for the FUN of it.

Individual membership costs $15 per skater and runs Sept. 1 through Aug. 31.

Including this membership fee on your class regis- tration form is typically the most efficient way to handle the process for your customers. Since new students join your skating school year-round, the fee should be collected annually and tracked in the same manner that you track class registrations. Some facilities refer to it as an annual registration fee or new participant fee.

HOW TO PROMOTE ISI ON YOUR WEBSITE Member

When promoting your ISI membership and/or use of the ISI Ice Skating Program, we suggest using the fol- lowing description on your website and other market- ing materials:

We are proud members of the Ice Sports Industry (ISI), founder of the first learn-to-skate curriculum in the United States. Since its inception in 1959, ISI has introduced over 10 million individuals to the wonderful world of ice skating through its programs. The ISI Ice Skating Program is all-in- clusive — encouraging individuals of all ages and skill levels to skate “for the fun of it!”

ISI believes in participation, not elimination, offer- ing events and competitions for those desiring to compete in a friendly and fun atmosphere.

The ISI is a full-service membership trade organi- zation servicing rink owners, operators, coaches and skaters!

Don’t forget to use the hashtag #ISIproud on your social media platforms!

Editor’s Note: Members should have received this in- formation as well as the ISI Member logo via email. If you haven’t, please contact ISI Managing Director Liz Mangelsdorf at 972-735-8800 or Liz@skateisi.org.

THE FACES OF ISI DEVAN ZIMMERMAN

ISI Accounting Assistant De- van Zimmerman joined us two years ago. She handles most of the accounts receiv- able and accounts payable functions, along with gener- al book-keeping and assist- ing our members with billing.

She loves working at ISI because the staff is won- derful. “It’s like coming into work with a bunch of your friends every day,” she says. “We are always helping and supporting one another. I also love hav- ing the opportunity to build meaningful relationships with our members.”

MORE DEVAN Hometown: Lewisville, Texas

Family: Husband, Bobby; two daughters: Lilly, 9, and Logan, 2; and three dogs, a cat, hamster and a fish.

Favorite Places: Anywhere naturally beautiful; a hole-in-the-wall breakfast joint.

Song Title that Best Describes Her: “Octopus’s Garden” by The Beatles

Devan can be reached at devan@skateisi.org or 972-735-8800. She is available to answer members’ billing and accounting questions.

Fall Marketing Tips

Along with a new skating season, September brings back to school, the beginning of foot- ball season, fall foliage in many areas of the country and more.

If you’re looking for new ideas to promote your arena or skating school this fall, here are a couple great themes and ideas you can test. You can also engage your customers online by shaping your social media content around these trending national days:

• Grandparents Day (Sept. 10) – Honor the older generation by offer- ing discounts to grandpar- ents or skaters who bring their grandparents to the rink. Run a photo contest on social media, asking

customers to submit a favorite photo featur- ing them (or their children or pets) with their grandparents. Award prizes to entice more submissions. The hashtag has already been well established on social media: #Nation- alGrandparentsDay

• National Dog Week (Sept. 24-30) – In celebration of man’s best friend, why not host a spe- cial speaking engagement by a local veterinarian? Attendees can donate sup- plies to the local animal

shelter. Get your skaters and players in- volved and ask them for their ideas on how to celebrate this special week. Whatever you do, make sure you promote your pro- grams at the event!

Other unique holidays and national days throughout the year that you can tailor your marketing promotions and social media con- tent around include: (Hashtags have already been well established online.)

OCT. 19

Get to Know Your Customers Day #GetToKnowYourCustomersDay

NOV. 11

National Sundae Day #NationalSundaeDay

DEC. 2

Special Education Day #SpecialEducationDay

For a complete list of national days, visit nationalcalendar.com.

FAL L 2 017

5