OMB in Springfield was honored with a 2022 Brand Slam award from the American Bankers Association, winning the bank marketing contest’s “website redesign” category. Members of OMB’s marketing team were recognized for the outstanding
achievement Sept. 12 at ABA’s Bank Marketing Conference in Denver. Te new custom website, launched in June 2022, uses unique design features that include a self-guided “get started” quiz for prospective customers to easily find the best product fit for their needs, smart content modules that change based on the pages a user visits, animated icons for added subtle movement, a blog section covering financial literacy and lifestyle topics and more than 40 robust financial calculators.
Central Bank and Jefferson Bank in Jefferson City have announced a partnership with the Jefferson City School District to celebrate student academic achievement. Te A.C.E. Project (Academic Commitment to Excellence) is a pilot program designed to increase students’ academic proficiency, especially in core subjects. Monetary rewards ranging up to $500 each semester will be awarded directly to students when attendance and behavior criteria are met and an improvement in GPA is measured over the previous semester. Central Bank and Jefferson Bank will issue giſt cards aſter a semester ends for a student’s “share” of their high school’s overall improvement in academic performance. Te project also is an investment in financial literacy as students will complete supplemental curriculum modules embedded into the school district’s personal finance course. Te first awards will be made to students during the second semester of the 2022-2023 school year. High school students who meet attendance and behavior expectations are eligible aſter finishing their first semester with the school district.
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