From the CEO
Sustaining Water Resources By Deborah M. Hamlin, CAE, FASAE
This issue is loaded with examples of how this industry is doing its part to sustain water resources for agriculture. From variable rate irrigation to aeration to treatment of low saline groundwater, each example highlights successful methods of eliminating water waste and reducing energy use.
These solutions, and more, need to be shared with regulators to demonstrate that this in- dustry has the technologies to address water shortages and mitigate drought.
sustainability [suh-stey-nuh-bil-i-tee]
n. The quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance
sustain [suh-steyn]
When I asked a layperson what sustaining water resources for agriculture meant to him, he said, “Doing things to preserve the water table, rivers and streams — and controlling runoff. We need to do this because it’s critical to crop management and our primary food source.”
v. Cause to continue or be pro- longed for an extended period or without interruption
I was impressed by his answer, but I don’t think this perspective is as common knowledge as that one remark would seem. We need to continue to share the message of efficient irrigation and drive home the fact that the IA and its members can address irrigation challenges across the country and abroad.
If you would like to see both agriculture and landscape irrigation technologies in action, come to the Irrigation Show and Education Conference in Las Vegas, Nevada, Dec. 5 – 9. This year, we are co-locating with the National Ground Water Association, which will double the size of the show floor and the experience. We expect a total of 9,000 irrigation and groundwater professionals. Going to press, we have over 50 new products entered into the new product contest. And, new this year, we are hosting our own “Shark Tank” — IA’s Pitcher’s Mound. This is an opportunity for entrepreneurs to “pitch” their products to industry veterans and hopefully some angel investors in the room. Take a look at pages 40 – 42 to find out more about the show, or visit
www.irrigationshow.org. It is going to be one of the best events of the year!
Weathermatic Sales and Marketing Vice President Brodie Bruner, IA CEO Deborah Hamlin, Weathermatic CEO Michael Mason and IA President Jay Robbins
6 Irrigation TODAY | October 2016
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