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President’s Message


Expanding the IA’s Reach in the Industry By Gregory R. Hunter


By now I hope you have heard our big announcement that the Irrigation Association acquired Irrigation & Green Industry magazine. The IA Board of Directors has been discussing this possibility for a number of years now, and we are so pleased that it has come to fruition. Our surveys tell us that Irrigation & Green Industry is the most highly read publication of the landscape irrigation industry with a circulation of over 40,000 subscribers. The acquisition aligns with the IA’s strategic plan to grow its reach and resources to better serve the greater industry.


Staff are working closely with Denne Goldstein and the Reseda, California, team to make sure operations continue as usual. Advertisers and readers may not even notice the ownership change, as we plan to keep everything intact. Why mess with success?


What does this mean for agriculture? Our plan with the acquisition is to not only broaden our reach into the landscape segment, but also to use this new revenue stream to build programs and services to benefit agricultural irrigation companies. The first step will be to transform this very publication, Irrigation Today, into one that focuses on agriculture.


As many of you know, Hunter Industries acquired Senninger Irrigation last year. This follows a long-time partnership of the two companies, but it is still an exciting new avenue for my family’s traditionally landscape company. I am excited to be “all in” the agriculture business, and I look forward to being a dedicated reader of the new Irrigation Today.


IA president Greg Hunter congratulates 2016 Industry Achievement Award recipient Inge Bisconer, CID, CLIA, The Toro Company.


4 Irrigation TODAY | April 2017


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